Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or “good” link building strategy, including effectiveness vs. risk, and what tactics Google can detect or punish a website for. This post will […]
Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs. Businesses must invest in advertising to stay competitive, yet these expenses are also climbing. Over the past three quarters of 2024, Google reports that cost-per-click (CPC) rates have risen by 4 to […]
HTTPArchive is offering a new technology comparison dashboard, currently in beta testing. Users can now view real-world web hosting performance scores for Core Web Vitals. We compare six web hosts and find one that consistently performs better across nearly all metrics. About HTTPArchive HTTPArchive tracks websites through crawling and with data collected in the Chrome […]
Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros are used to? Google’s acknowledgment of core updates is usually vague, offering little detail beyond the fact that the update […]
Meeting burnout is real. With calendars packed fuller than ever, cutting through the noise to deliver a clear, purposeful message is essential to ensure your meeting with SEO clients stands out. But first, ask yourself: does this even need to be a meeting? 1. Determine if a meeting is necessary Before scheduling, consider if the […]
To succeed in SEO, it’s essential to understand what your audience is searching for and why. Audience research goes beyond basic demographics, diving into the intent behind search queries to reveal what truly drives people’s decisions. By analyzing search behavior, you can map out an audience journey that aligns with their needs, allowing you to […]
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in this new era of search, Microsoft says: “In the past, digital marketing strategies often relied heavily on demographic data and […]
Google published a standalone Gemini app for iPhone users on iOS, which can be accessed over here in the Apple App Store. This is already available for Android devices and within the current Google app on iOS, or on the web at gemini.google.com. Now Google has a separate app for Gemini on iOS giving users […]
A critical vulnerability was discovered in a popular WordPress security plugin with over 4 million installations. The flaw allows attackers to log in as any user, including administrators, and gain full access to their site-level permissions. Assigned a threat score of 9.8 out of 10, it underscores the ease of exploitation and the potential for […]
Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features The update lets you search for products directly within Google Maps and find real-time inventory availability at nearby stores. Shoppers […]