The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. […]
Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. Gain insights from Melissa Tatoris, Head of Retail […]
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes data from millions of sites to track trends in web technologies, performance metrics, and user experience. This year’s Almanac details changes in technology adoption patterns that will impact businesses and users. Key Highlights Mobile […]
YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats like interactive “stickers” and animated image ads Expanded data on Shorts viewers to improve targeting and measurement Streamlined tools for brands […]
Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative AI, information that will make you a better SEO. What Is Google’s Machine Learning Crash Course? Google’s machine learning course […]
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is expanding measurement capabilities with third-party sales lift tracking and improved Brand Lift surveys. #YouTube […]
Sponsored follow-up questions will start appearing on AI answer engine Perplexity this week, the company announced. Rumored since April, we previously reported the Perplexity ads would launch in Q4 and here they are. How it works. The ads will appear as follow-up questions and appear on the side of the answer. The question will be […]
On November 7, we hosted an exclusive Ask Me Anything (AMA) event and invited three of Reddit’s top executives to share their insights. The insights they shared about Reddit’s growth, advertising potential, and community engagement are pure gold for any marketer looking to tap into the power of Reddit. And the best part? They didn’t […]
Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer this question for yourself. What is Google’s Local Guides program? Google’s Local Guides program is an open-source project that allows contributors, officially […]
Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward is not always worth the effort. How do you know if you’re one of the accounts with a table full of opportunities waiting on Microsoft? […]