Bing tests clickable underlined text in organic result descriptions

Bing is testing clickable, underlined textual content throughout the descriptions of its natural search outcomes. When clicked, this textual content doesn’t take you to the web site’s touchdown web page such as you would possibly count on as an alternative, it redirects you to a brand new search question inside Bing’s personal outcomes.

Here’s a screenshot of the way it seems to be.

This implies Bing could also be extra centered on conserving customers engaged inside its personal search expertise surfacing associated queries immediately from natural content material fairly than driving site visitors out to the underlying web site. It’s a notable distinction from how we’d sometimes count on clickable textual content in a consequence description to behave.