Bing tests Read more button for organic results

Bing is now testing a “Learn extra” textual content button for natural outcomes inside its SERP. We noticed Google take a look at one thing related this 12 months, which has since rolled out globally. It now appears to be like like Bing is testing the same method with its personal search outcomes.

Here’s a screenshot.

Testing buttons like this for natural outcomes offers customers an additional, direct solution to click on by to an internet site. It’s a stable addition for natural listings, giving customers multiple entry level into the web page.