Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions, […]

Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? In this article, you’ll discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry […]

If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.  SEO KPIs connect your marketing objectives to your SEO reporting and should feature prominently in your SEO plan. In […]

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of manual bidding, and those who lean into automation with Smart Bidding. But what about the middle? Is there a time and place […]

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips […]

Amazon Ads and Roku are launching a partnership that will give brands access to over 80% of U.S. connected-TV households — a move poised to shake up the streaming ad market just in time for the 2025 holiday season. Driving the news. The two companies announced the partnership revealing that Amazon’s DSP will be used […]

President Trump is giving TikTok more time to resolve its future in the U.S., issuing a third 90-day extension on the enforcement of a law that could ban the platform unless it’s sold by its Chinese parent company, ByteDance. Driving the news. White House press secretary Karoline Leavitt confirmed Tuesday that Trump will sign a […]

Yoast SEO rushed out an update to fix a bug that introduced a known fingerprint of AI-generated content. The bug was highlighted on social media, and Yoast corrected the error within hours. HTML Classes Injected By AI It’s recently become known that highlighting then copying content generated ChatGPT and then pasting it directly into the […]

YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity. The milestone comes as the Google-owned platform marks its 20th anniversary and faces increasing competition from TikTok and Instagram Reels in the short-form video space. Key […]

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer experience. Unlike traditional AI, AI agents don’t just respond—they act. These systems plan, reason, and execute tasks across departments, pulling from structured and unstructured data to deliver real results. From […]