A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high),  enables unauthenticated attackers to execute arbitrary shortcodes. BuddyPress WordPress Plugin The BuddyPress plugin enables WordPress sites to create community features such as user profiles, activity streams, private messaging, […]

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail.  At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved significantly.  The creative flexibility and audience control now make it a campaign type I use […]

The SEO versus GEO debate has dominated industry discourse over the past year.  New acronyms appear weekly, sentiment swings quickly, and even trusted voices often contradict positions they held just months earlier. That volatility isn’t happening at the edges of the industry.  It’s coming from a small group of highly visible SEO influencers whose framing […]

Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would expose its proprietary technology and hurt advertisers. The argument appears in a new affidavit from Jesse Adkins, Google’s director of product management for search and ads syndication, filed Jan. 16 in support of the company’s […]

A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead of a January 23 deadline […]

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand Gen is now live, letting viewers browse and buy products directly from YouTube ads on […]

Harvey Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables brands to be discovered by customers based on personalized recommendations, as opposed to advertising and classic search paradigms that are less personalized. Finkelstein said that […]

Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and live results with competitors would cause “immediate and irreparable harm” to Google, its users, and the open web. The warning appears in a filed affidavit from Elizabeth Reid, Google’s vice president and head of Search, […]

Most companies haven’t yet seen financial returns from their AI investments, according to PwC’s 29th Global CEO Survey. The survey of 4,454 chief executives across 95 countries found that 56% report neither increased revenue nor lower costs from AI over the past 12 months. What The Survey Found About 30% of CEOs said their company […]

The following are five things that anyone can do to establish authoritativeness and trustworthiness that can be communicated quickly and contribute to earning more links. The trick to this technique is that you have to put some time into these tactics first but the rewards after you are done are links, lots of them. The […]