This post was sponsored by MarketBrew. The opinions expressed in this article are the sponsor’s own. Is Google using AI to censor thousands of independent websites? Wondering why your traffic has suddenly dropped, even though you’re doing SEO properly? Between letters to the FTC describing a systematic dismantling of the open web by Google to […]

The SEO landscape requires a heavy focus on a variety of hard skills. To be successful today, you need to be: Proficient in multiple SEO practices like technical, local, content strategy, and more. Capable with a laundry list of tools and data analysis from those tools. Comfortable with AI, prompt engineering, and automation. Knowledgeable on […]

Too often, SEO and content strategies are built around keywords, not user behavior.  But keywords alone don’t tell you what users need – intent does. Content and intent: Understanding the disconnect Performance marketers often ask too much from users too soon, like offering a “free audit” when someone has just discovered their brand.  As my […]

Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. With tCPC, advertisers can automatically drive as many clicks as possible while maintaining control over their average cost per click. Pull this new lever when click volume is your priority. How it works. When you use Target CPC, you’re […]

Reddit unveiled two alpha-stage products that blend AI with Reddit’s authentic user base: Reddit Insights (Alpha): A scalable social listening tool that turns Reddit’s vast data into actionable insights. Think real-time campaign planning, product feedback, brand sentiment, and cultural trendspotting. Conversation Summary Add-ons (Alpha): A new ad feature that surfaces real Redditor posts beneath ads, […]

Today’s Memo is a download straight from my brain about the current state of Search and AI. So much happened in the last few weeks, and I haven’t had a chance to sort out my thoughts. Until now. I’m finishing this Memo with exclusive insight into the KPIs I measure for search right now for […]

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns.  But here’s the problem: ad strength doesn’t measure PPC success, and it certainly doesn’t guarantee it. Launched in beta in 2018, RSAs let advertisers supply up to 15 headlines and four descriptions. To guide them, […]

This week’s Ask an SEO question about affiliate strategies comes from Mike R: “How is AI changing affiliate marketing strategy in 2025? I’m concerned my current approach will become obsolete but don’t know which new techniques are actually worth adopting.” Great question, Mike. I’m seeing a few trends and strategies that are changing, for the […]

Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted? In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters […]

Today’s marketers are being asked to do more with less—but siloed tools and fragmented data make it nearly impossible to deliver personalized, efficient, and ROI-driven campaigns. Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth. […]