Starting September 1st Google Ads and Google Shopping will update their Dangerous Products or Services policies to prohibit advertising for pill presses, encapsulating machines, and related components used to form powders or granules into tablets or capsules. Why we care. This update targets a product category often linked to illicit drug manufacturing, aiming to curb […]
Google Ads Performance Max campaigns are often called a “black box” due to their: Heavy automation. Limited transparency. Reduced control over traditional campaign levers. This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re flying blind. However, the need for audits doesn’t disappear; it simply shifts. To effectively audit Performance […]
Microsoft Advertising is retiring Target CPA and Target ROAS as standalone bidding strategies for new campaigns, effective August 4th. Advertisers will instead use Maximize Conversions or Maximize Conversion Value, with the option to set target values. Existing campaigns using the legacy strategies will continue to run without disruption. The update also removes those options from […]
Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior… …I’m talking about the keyword universe. 🪐 In this issue, I’m digging into: Why the old way of doing keyword research doesn’t cut it […]
This week’s Ask an SEO question comes from an ecommerce site owner who’s experiencing a common frustration: “Our ecommerce site has decent traffic but poor conversion rates. What data points should we be analyzing first, and what are two to three quick conversion rate optimization (CRO) wins that most companies overlook?” This is a great […]
Cloudflare will block AI crawlers from accessing web pages by default, while providing more granular options for site owners to control the type of AI bots to crawl their pages. In addition, Cloudflare has launched a new initiative to have AI services pay for access to these pages, it is called Pay Per Crawl. Cloudflare […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The big idea behind the patent is that the Internet is full of websites all linking to and commenting about each […]
Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. This article lists 13 free tools I use to manage client accounts and optimize campaigns across paid […]
A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking websites don’t use valid HTML. Despite these imperfections, they continue to rank well in search results. Search Advocate John Mueller and Developer Relations Engineer Martin Splitt referenced a study by former Google webmaster Jens Meiert, […]