Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in accounts. How it works. Asset Studio appears under Tools > Asset Studio and gives advertisers native creative tools directly in the Ads interface. Here’s what advertisers can do with it: Generate images with text prompts. Create lifestyle product visuals. […]
Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a pricey martech platform. LinkedIn’s native targeting capabilities let you avoid third-party fees and keep your budget focused on the accounts that matter most. The tradeoff is cost: LinkedIn ABM campaigns can be expensive to run, […]
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers, and LLM assistants are reshaping discovery at a pace that forces companies to rethink long-standing business models. Cloudflare’s Pay Per Crawl initiative provides a timely case study of how a tech brand can respond to this shift – using […]
Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as the following may arise: Is bidding on your competitors ethical? Are the high costs-per-click (CPCs) worth spending the budget on? Are you actually reaching people with buying intent? In this article, I’ll talk through answers […]
The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content. That’s why ensuring your website is robust and AI-ready is paramount. Let’s explore some […]
Google is rolling out AI Mode in 180 countries and territories after recently expanding AI Mode in the UK, India and of course, the US. Google announced: “Starting today, we’re bringing more advanced agentic and personalized capabilities to AI Mode so you can make progress on your tasks and get more tailored information based on […]
Meta is arming advertisers with fresh AI-powered features ahead of the holiday season, aiming to help brands “sleigh” sales with creators, video, and smarter merchandising. The updates span Reels, creator partnerships, creative insights, and omnichannel ads, all designed to improve performance and product discovery. Meta says the enhancements build on its investments in AI infrastructure […]
Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer and practitioner trends in mobile app growth and real-time, personalized engagement. In this session, you’ll discover how to use in-product personalized experiences to: Streamline user onboarding Accelerate product adoption Build […]
Take the right steps — and avoid common mistakes — when facing account suspensions advises Microsoft Ads Liaison Navah Hopkins. Hopkins stresses that Microsoft takes security “very seriously,” applies a three-strike system for policy violations, and has humans review every appeal. Why we care. Microsoft suspends accounts for severe or repeated policy violations. That includes […]
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a real-world example on developers.google.com to illustrate a common pattern: making every image lazy by default can delay Largest Contentful Paint (LCP) if it includes above-the-fold […]