Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and for natural language processing (NLP). Although the announcement did not explicitly say that it is being used in search, the research paper makes it clear […]
Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes that are greater than the […]
YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include an AI-powered search results carousel for Premium users and a conversational AI assistant now expanding to some non-Premium accounts in the U.S. AI Search Results Carousel (Premium Only) Premium subscribers in the U.S. can now […]
Link building in 2025 is costly, complex, and still crucial, according to a newly published survey of SEO professionals from Editorial.Link. Links still matter. 73.2% of respondents said links influence visibility in AI search results (e.g., Google’s AI Overviews and ChatGPT). Other findings of note: 91.9% think their competitors buy links. 80.9% believe unlinked brand […]
Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of disapproving entire ads outright, it now reviews individual ad assets (e.g., headlines, descriptions, and images). This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements, […]
Microsoft Advertising removed or restricted over 1 billion ads for policy violations, according to a report detailing its 2024 enforcement efforts. This was a sharp response to the growing sophistication of scams, deepfakes, and bad actors using the platform. Clean ads or no ads. As threats like AI-generated scams, deepfake celebrity endorsements, and phishing sites […]
As Google, OpenAI, and other AI platforms reshape the future of search, marketers seem unsure whether to run, walk, crawl, or just watch it all happen right now. That’s according to findings from a new BrightEdge survey of 750 search, content, and digital marketers. “Marketers are caught in the eye of the AI search storm. […]
Google Ads is simplifying how advertisers test broad match keywords – and it could mean faster, cleaner insights without the usual campaign duplication hassle. One campaign, two arms. Google’s latest update introduces a built-in A/B testing framework for broad match inside single Search campaigns, as long as you’re using Smart Bidding. That means no more […]
Executives juggle countless priorities, and time is always in short supply. Yet when presenting PPC results, many strategists fall into the trap of overloading them with details they neither need nor want. Tailoring your delivery to the audience is always important, but when that audience is a VP or C-suite leader, it’s essential. Their time […]
The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many travelers is still a search engine. For operators in this competitive sector, ranging from boutique hotels and niche tour providers to vacation rental property owners […]