Google reduced the minimum audience size requirement for customer match lists in Search campaigns from 1,000 to just 100 users — a significant update for small and midsize businesses. The big picture. This update makes precision targeting more accessible to SMBs, who often struggle to meet high list-size minimums. According to Google’s documentation, the new […]
Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: What someone is trying to do in a moment. How that action fits into a larger journey. How your content and brand meet them there. If you’re still thinking in linear funnels or […]
The world of generative AI is evolving rapidly, with breakthroughs in image and video generation, multimodal capabilities, and – crucially for marketers – data analysis. For PPC professionals, these tools offer a new level of speed and depth in uncovering insights and optimizing performance. One standout capability is ChatGPT’s Advanced Data Analysis, which allows users […]
Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s not going to get the job done. Just “winging it” isn’t going to cut it. You need a purpose. You need a plan. And you need excellent brand messaging. As a marketing copywriter, I’ve compiled […]
On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the Milwaukee Brewers. To accomplish this feat, they used a bat that will probably change baseball forever (or not). They provided Google with the opportunity to oversell its AI abilities, hoping that no one would be […]
If you see “Discovered – currently not indexed” in Google Search Console, it means Google is aware of the URL, but hasn’t crawled and indexed it yet. It doesn’t necessarily mean the page will never be processed. As their documentation says, they may come back to it later without any extra effort on your part. […]
The fundamentals of SEO haven’t changed. You still need technical access, content clarity, and external credibility. But the requirements inside those pillars are evolving fast. AI-driven discovery systems are now shaping how your brand is surfaced, trusted, and recommended. And for many enterprise teams, the response has been: A content brainstorm. A wait-and-see approach. Or […]
Google’s newly launched AI Mode in Search isn’t passing referral data. That means it’s impossible to know how many clicks you got from AI Mode in your analytics tools. Clicks also aren’t appearing in Google Search Console (GSC). Why we care. You have no way of knowing how much traffic you’re getting from AI Mode. […]
Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers. For the websites examined in this study, homepage clicks […]
For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences. Driving the news. The Shopping ads, which appear within AI Overviews, Google’s AI-generated summaries that appear at the top of certain search results, were spotted and shared by independent SEO […]