Negative reviews are more visible than ever. They can shape how thousands of potential customers see your brand. Responding to that kind of feedback has traditionally been a manual, time-consuming task, requiring emotional nuance and a strong grasp of brand voice. Now, artificial intelligence (AI) is changing that. With smarter tools and more human-like language […]
The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP), you’ll know how much of this real estate has been gradually taken over by paid ads, other first-party products, and rich snippets. Now, the most […]
Want to be sure your marketing strategy is headed in the right direction? Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and AI adoption over the next year in the 17th annual Social Media Marketing Industry Report. How Are Marketers […]
Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense of content creators who are seeing declining traffic. Why put the effort into writing great content if it’s going to be rewritten into a complete […]
Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure that you stay in stock. Inventory stockouts not only lose the incremental sales, but also impact your organic rankings and diminish your advertising efforts. Managing inventory levels has become more complex as Amazon has rolled […]
A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that allows anyone to upload malicious files to affected websites. The severity of the vulnerability is rated at 9.8 on a scale of 1-10. Crawlomatic Multisite Scraper Post Generator Plugin for WordPress The Crawlomatic WordPress plugin […]
Google Ads Liaison Ginny Marvin answered a slew of questions about the upcoming AI Max for Search Campaigns feature. Here are the key insights and revelations about this significant update to Google’s advertising platform from the interview, which was conducted by PPC specialist Julie Bacchini, founder of Neptune Moon. Rollout timeline and availability AI Max […]
Chinese ecommerce giant Temu was a dominant force in paid acquisition across Google, Meta, and other platforms – until mid-April, when it abruptly halted all U.S. advertising. This was a stunning move from one of the internet’s most aggressive spenders. Temu’s sudden absence opened up a flood of ad inventory – and with it, new […]
Public relations (PR) is no longer just a supporting tactic, it’s becoming a core strategy for brands looking to stay visible in the age of AI search. AI-powered search engines increasingly rely on brand mentions, reputation, and authority signals pulled from across the web – areas where PR excels. In this new landscape, the question […]
For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing how users interact with the SERPs and how we as advertisers approach strategy for ecommerce clients. With continued investment in AI-powered tools like Performance Max, which […]