Google offered a buyout program to its search, ad engineering units and marketing, research and communications teams, according to CNBC. The notice went to employees today as a “voluntary exit program.” The Information reported that the Google offered buyouts to employees in the search and ads unit. “Knowledge and information, or K&I, is the unit […]

Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration but were actually caused by the content. Site With Ranking Issues Someone posted a plea for help on the Bluesky social network to help their […]

ChatGPT continues to dominate in the generative AI traffic share. However, its grip appears to be slipping to competitors like Google and DeepSeek. By the numbers. According to new SimilarWeb data: ChatGPT usage remains massive, but its lead is slowly eroding. After dropping from 87.5% to 77.6% three months ago, it has since stabilized its […]

A recent Ahrefs blog post claimed that Google is “stealing” international search traffic by automatically translating foreign-language content and serving it through its own infrastructure, bypassing the original publisher’s site. This bold accusation sparked debate across the SEO and publishing communities. The implications are serious. But as with most things involving Google, the reality is […]

Even though mobile dominates web traffic, more than 90% of AI search referrals are coming from desktop, new BrightEdge data shows. Why we care. Desktop users in the U.S., UK, and EU used traditional search (10+%) more often than AI tools (less than 1%), according to Datos research. BrightEdge’s data seems to confirm that AI […]

For digital marketers, the pressure has never been higher. Conversion rates are stagnant, CPAs are on the rise, and budgets are under more scrutiny than ever. At the same time, AI is transforming search behavior and rewriting the optimization playbook—often faster than marketers can keep up. It’s a challenging landscape. But it’s not unmanageable. On […]

Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty program itself, while the other illustrates the benefits members receive for specific products. Here’s what you need to know. Loyalty Structured Data When businesses use […]

Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led SEO, because they’re directly related. In this issue, you’ll get: A thorough look at what product-led SEO is, what it isn’t, and where it’s valuable. Three […]

Some retailers and brands offer annual membership, where members get special loyalty and membership pricing. Those prices may not be displayed on the retailers website until you login with your member account. Google is now offering new structured data support under the organization schema to specify this special loyalty pricing within Google Search. What Google […]

Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve experienced a sudden and unexplained surge in traffic over a four-day period, but surprisingly, Google Search Console (GSC) doesn’t show any corresponding data. The anomaly […]