If you feel like you’re being pulled in different directions with your SEO program, you aren’t alone. How do you know where to focus first for the most impact? And when that’s done, what do you do next? It can be challenging to decide which SEO tasks to prioritize because they all impact the end […]
Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global brands. AI Overviews benefits. Webpages featured in Google’s AI Overviews benefit from increased traffic, regardless of their original ranking. Of note: […]
Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising. AI Adoption In Marketing A survey by Gartner of 418 marketing leaders found that 73% of marketing teams use generative AI. […]
There are numerous reports that the Google Search Console API is delayed and not showing data sooner than this past Thursday, February 20th. If you use this API for your own tools, or bring in this data through Looker Studio reports, Big Query or other tools, your reports may be delayed. More details. The delays […]
Understanding the difference between search bots and scrapers is crucial for SEO. Website crawlers fall into two categories: First-party bots, which you use to audit and optimize your own site. Third-party bots, which crawl your site externally – sometimes to index your content (like Googlebot) and other times to extract data (like competitor scrapers). This […]
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. Image Credit: Lyna ™ I’ve analyzed 14 studies and research papers to answer five key questions: How valuable is AI chatbot […]
Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed. This method works for industries with stable demand and predictable conversion rates but falls short in dynamic, competitive markets. Still, static budgets aren’t obsolete. In industries with long sales cycles, consistent conversion […]
This week’s Ask An SEO question comes from Harjeet: “Hi! I have a website that provides information of warehouses all over United states. The problem is that only eight to nine pages are indexed by Google. But it has many dynamic pages. For example, if you do a search for any location on homepage search […]
Wondering where you should begin using AI in your work? Are you overwhelmed by the number of AI tools available and unsure which to try? In this article, you’ll discover a practical framework for prioritizing where to use AI and finding the right solutions to streamline your business processes. Why You Need a System for […]
An awkward Q&A at WordCamp Asia 2025 saw Matt Mullenweg struggle to answer where WordPress will be in five years. Apparently caught off guard, he turned to the Lead Architect of Gutenberg for ideas, but he couldn’t answer either. Project Gutenberg Gutenberg is a reimagining of how WordPress users can build websites without knowing any […]