The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb. By structuring your content strategy around interconnected, high-value pages, you can drive faster rankings, more organic […]
YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers. YouTube now lets creators promote Shorts. Promoted Shorts target viewers likely to engage with the creator’s channel. This makes it easy to boost Shorts without a full Google Ads campaign. #YouTube #Lets #Channels #Boost #Shorts […]
A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. The big picture. The tool represents Google’s continued push toward automated campaign optimization, offering AI-driven recommendations for budget allocation. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ goals, creating specific […]
“Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m guessing you’ve heard some version of this from an exec or a client with little knowledge of AI tools, SEO principles, or both. I’ve been asked that question multiple times because the other party saw […]
Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3. Key changes in v4. Mandatory optimization objective field for new insertion orders Removal of Campaign and InsertionOrder resource targeting management Renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience Additional features in v3 and v4. Asset-based creative support Integral Ad […]
We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive technology to request local quotes, but it is not at all clear that it is good for small businesses. At the end of January, Rose Yao, a product lead at Google, announced a new Search Lab test (“Ask […]
With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game? This guide walks you through a no-nonsense evaluation process to find an agency that delivers real results. 1. Define your goals first Before reaching out to agencies, have a clear understanding […]
In this edition of Ask An SEO, we’re addressing a question about the impact of AI Overviews on search engine results pages, particularly for ecommerce store owners looking to stay competitive: “Do you think that AI Overviews or AI will disrupt SERPs with Google PLAs? And, as someone with a small ecommerce store selling clothing, […]
Are you a content creator or marketer looking to improve your content? Wondering how AI can help you produce high-quality content? In this article, you’ll discover the best AI tools for research, image generation, video creation, and audio production to enhance your content creation process. Who Should Use Tools for AI-Generated Content Not everyone needs […]
A recent discussion in a Facebook SEO group highlighted how Google’s structured data testing tool can produce misleading results, making Schema.org structured data difficult to debug. This is why the tool falls short and why Schema.org provides a better solution. This article doesn’t link to the private Facebook group discussion but it does provide screenshots […]