Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search environments he’s seen in his thirty years of experience. Michael Bonfils (LinkedIn profile) has worked in digital marketing since virtually the dawn of it all, […]
Google Ads costs surged across nearly every industry in 2025, with 87% of sectors seeing higher cost-per-click rates. But the pain is being offset by significantly better conversion rates — 65% of industries are turning more clicks into actual customers. That’s according to a LocalIQ analysis of 16,446 campaigns. Overall 2025 benchmarks: Average cost per […]
Google AI Overviews are now available in more countries and regions and in more languages. Google announced today at Google I/O that AI Overviews are now available in over 200 countries and territories and more than 40 different languages. AI Overviews for more Google searchers. Google said they have expanded access to AI Overviews within […]
Google AI Mode is now available to all U.S. searchers without having to opt into it within Search Labs. When Google announced AI Mode in March, it was only available to U.S. users to opt into via Search Labs, now you no longer need to opt into it. A new tab for AI Mode will […]
Google today announced Search Live, a new feature that lets users have real-time conversations with Search using their smartphone camera. The tool builds on Google’s work in visual search and AI, combining the capabilities of Google Lens and Project Astra. How it works. Users can tap a new Live icon in either Lens or AI […]
Google today announced Shop with AI Mode. This new AI-powered shopping experience combines visual inspiration, real-time product data, and a virtual dressing room – all embedded within Search. Why we care. This tool could be good news for brands, as it should make it easier for shoppers to discover products you sell, try them on […]
Google has announced updates to its Gemini AI platform at Google I/O, introducing features that could transform how search and marketing professionals analyze data and interact with digital tools. The new capabilities focus on enhanced reasoning, improved interface interactions, and more efficient workflows. Gemini 2.5 Models Get Performance Upgrades Google highlights that Gemini 2.5 Pro […]
At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search Engine Journal received an advanced look at during a preview event, show Google’s commitment to creating interactive search experiences. Here’s what’s changing and what it […]
As search engines continue to evolve, so too must our approach to link building. In 2025, the focus has shifted more than ever toward quality over quantity, prioritizing authoritative, relevant backlinks from trustworthy sources. This article outlines 12 essential dos and don’ts for effective link building, covering the most common pitfalls to avoid and the […]
In 2025, managing paid search isn’t just about adjusting bids or split testing ad copy. It’s about navigating a complex, data-rich environment where performance depends heavily on the supporting tools you use. Today, PPC professionals are expected to handle cross-channel attribution, rapidly test creative, track micro-conversions, and make sense of fragmented reporting dashboards. With Google […]