This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing, but after four weeks the keywords went back to nil. Why is this so, any suggestions? [Page provided]” Great to meet you, Jubi, and thank you […]
Worried your AI-generated content sounds robotic or off-brand? Wondering how to maintain your voice and style as you scale your content creation efforts with AI? In this article, you’ll discover how to align AI tools with your unique brand voice—so you can produce high-quality, on-brand content at scale without sacrificing authenticity or creative control. The […]
Microsoft Bing published an announcement stating that the IndexNow search crawling technology is a powerful way for ecommerce companies to surface the latest and most accurate shopping-related information in AI Search and search engine shopping features. Generative Search Requires Timely Shopping Information Ecommerce sites typically depend on merchant feeds, search engine crawling and updates to […]
IndexNow, an indexing protocol spearheaded by Microsoft Bing’s search team, announced that IndexNow helps with real-time indexing and structured data support. This allows you keep you your products and shopping ads up to date within Bing and the search engines that use the IndexNow protocol. Plus, Microsoft announced that Amazon and Shopify both are using […]
A confirmed bug in Google Ads caused New Customer Acquisition (NCA) campaigns to stop spending budgets starting May 15. The issue has affected advertisers relying solely on this bidding strategy to reach new customers. The details: Google acknowledged the problem in an email shared by Google Ads consultant Benoit Legendre. “We are aware of an […]
Google Discover started rolling out on desktop to the Google homepage in New Zealand and Australia. And we’re getting our first look at it. We learned Google Discover is coming to desktop last month. Perhaps this will be among Google’s announcements at I/O, which takes place May 20-21? What it looks like. Here’s a screenshot […]
No, you can’t just trust AI to do your SEO work for you. Great SEO requires smart humans. But used strategically, it can be an effective accelerant for great organic growth. In other words, as I recently explained to a client, simply using AI to mass-produce content doesn’t work – but a structured AI-driven workflow […]
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have […]
Negative reviews are more visible than ever. They can shape how thousands of potential customers see your brand. Responding to that kind of feedback has traditionally been a manual, time-consuming task, requiring emotional nuance and a strong grasp of brand voice. Now, artificial intelligence (AI) is changing that. With smarter tools and more human-like language […]
The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP), you’ll know how much of this real estate has been gradually taken over by paid ads, other first-party products, and rich snippets. Now, the most […]