Google Product Studio is now available within Google Business Profiles. This allows you to edit the background scenes of your products within your local listing using Google’s AI features. Product studio is already available within Google services including Google Merchant Center and Google Ads, and is now available within Google Business Profiles. More details. Google […]
Some things in life are constant – Google rankings aren’t one of them. If you’ve been paying attention (or just reading this website), you’ve likely noticed that rankings are becoming increasingly unstable. Industry veterans, with years of context, may feel this shift the most. That’s why I believe SEO is evolving into something new. What […]
The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only works that include meaningful human input can be copyrighted. Here’s what you need to know about copyrighting AI-generated content. Key Findings Human Authorship Is Essential […]
Brandon Saltalamacchia’s office, adorned with a dazzling collection of retro gaming paraphernalia, offers a glimpse into the passions that have driven his professional life. In this interview with Saltalamacchia, you’ll learn about his humble beginnings as an independent publisher to navigating the labyrinthine challenges of SEO in a Google world. The early days: A camper […]
Google resolved a six-month-long headache for online merchants by restoring filtered product download capabilities in Merchant Center Next, bringing the platform’s functionality back in line with its classic version. The context. In digital commerce, precision matters. Merchants often need to: Troubleshoot specific product listings. Optimize particular product categories. Analyze subsets of their inventory. The previous […]
Cybercriminals are exploiting Google Search ads to steal Microsoft advertising account credentials, revealing a sophisticated phishing scheme that has potentially been active for years. The big picture. Attackers created malicious Google ads mimicking Microsoft Advertising’s official platform. The campaign redirects users through complex networks to steal login information. Researchers discovered potential infrastructure dating back multiple […]
Matt Mullenweg downplayed his dispute with WP Engine, saying it’s not as big a deal as people are making it out to be and shared that he believes it will all be over in a few months. Matt Compares Himself To Standing Up To Bullies The podcast host expressed surprise at how harshly Matt went […]
New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from last year, pushing more brands toward paid channels to make up the difference. This information comes from Contentsquare’s Digital Experience Benchmark Report, which examines changes […]
Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater profitability and long-term success. By default, Google Analytics creates an “All Users” audience for website visitors over the past 30 days. While this basic audience may be useful for beginners, setting […]
“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think, justifies a longer response than what I can give in just a minute or two on that show. Long before AI became the most newsworthy […]