Marketing used to be a game of visibility. You researched the market, spotted the gaps, built the content, ran the ads. You showed up, people saw you, some of them clicked-and, crucially, you could see it happening. You had dashboards. Attribution models. Funnels. You could test, optimize, improve. It wasn’t perfect, but it was observable. That era […]
As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ensuring their narrative remains accurate, consistent, and strategic. In this webinar, technical marketing expert Myriam Jessier and Gerald Murphy, Evangelist at Semrush Enterprise, will introduce the Brand Control Quadrant—a practical framework for understanding and managing how large language models […]
Advertisers are leaning into AI to help optimize pay-per-click (PPC) campaigns. But how reliable is that AI guidance? Five popular AI tools – ChatGPT, Google AI Overviews, Google Gemini, Perplexity, Meta AI – were asked 45 PPC-related questions by data Insights company Wordstream. The result? One in five answers were flat-out wrong. The experiment. The […]
In this week’s Ask An SEO, a marketing manager asks which SEO skills are most valuable to look for in candidates today, especially with AI in the mix: “I’m a marketing manager who’s been tasked with hiring our first in-house SEO specialist. With AI tools becoming more prevalent, what skills should I prioritize when interviewing […]
If you’ve been affected by AI Overviews, traffic drops, or feel uncertain about SEO’s future, then this episode is for you. Search Engine Journal’s Editor-in-Chief Katie Morton sits down with growth advisor and author of “Growth Memo,” Kevin Indig, to unpack the results of his latest AI Overviews study. In this 35-minute episode, they discuss […]
The content economy is in trouble. AI crawlers read websites, summarize information, and offer answers without sending users to the original source. The result? A dramatic drop in traffic from AI models, declining ad revenue, and a growing threat to the business model that has powered the web for decades. Now, Cloudflare is stepping in […]
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok strongly denies it is developing a separate U.S.-only version of the app. Reuters cites anonymous sources claiming such a project exists, under the codename “M2.” The report highlights the uncertainty around TikTok’s future in the U.S. #TikTok […]
The old rules no longer apply. It’s time for a smarter, AI-ready playbook. AI-driven search is changing the landscape fast. Organic traffic is dropping, visibility is shrinking, and traditional SEO tactics are losing their edge. If you’re still following yesterday’s strategy, you’re already behind. Join Siteimprove on July 23, 2025 for an exclusive webinar with […]
AI is everywhere right now, and its impact on marketing is undeniable. But while the buzz is justified, it’s not the only story shaping PPC in the months ahead. To get a broader view of what’s ahead for paid search in the second half of 2025, we’re zooming out to spotlight four key trends worth […]
Credible rumors are circulating that OpenAI is developing a browser. However, the timing of the anonymous tip is curious, because Perplexity coincidentally announced they are releasing a browser named Comet. It’s a longstanding tradition in Silicon Valley for competitors to try to overshadow competitor announcements with competing announcements of their own, and the timing of […]