The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to external signals that Google may associate with the underlying concepts of EEAT (expertise, experience, authoritativeness, and trustworthiness). Google’s John Mueller recently said that EEAT is not something that you can add to a site and […]

Last week, WordPress declared a “jubilee” and is unblocking all community members who were previously blocked. The official WordPress X (formerly Twitter) account posted a reminder that the unblocking is still ongoing. According to the latest post: “We’re clearing out all previous human blocks to create a more open and collaborative environment. While community and […]

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t […]

SEO reporting and tracking are major sticking points for anyone in the industry.  Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes, and significant events clearly and concisely. Reports must tell a story. Without the right data, you’ll end up with […]

Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight reports are coming soon: Channel-level reporting: This will give detailed breakdowns of how each Google platform (including Search, YouTube, Display, Discover, Gmail, Maps, and partners) contributes to […]

Google AI Overviews are spiking again. The latest huge and rapid expansion happened in travel and entertainment keywords, according to new data from enterprise SEO platform BrightEdge. By the numbers. Starting April 25-26, here’s how AI Overviews grew, by industry: Entertainment: Up 175.68%, with 76% of new keywords focusing on movies (e.g., [jennifer love hewitt […]

Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking points shared by Googlers at the 2025 Search Central Live events. Among the most consequential updates are those to the sections defining the lowest quality pages, which more clearly reflect the kinds of sites Google […]

Alphabet/Google CEO Sundar Pichai testified today that the U.S. government’s proposed remedies could upend how the company handles search and how users experience the web. Why we care. A judge ruled that Google illegally maintained a monopoly in search. Now, the court is deciding how to fix it. If the court adopts the DOJ’s proposals, […]

Google’s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn’t enough. E-Commerce Search Results A person posted their concerns about an e-commerce site that was ranking in the search results with barely any content. In fact, the domain that was ranking […]

Google just made it easier for merchants to manage messy product catalogs. Driving the news. Emmanuel Flossie shared on LinkedIn that Google is rolling out an AI-driven search feature in Google Merchant Center Next that simplifies how retailers find and filter their products. How it works. The new “Search for Products” tool uses AI to […]