All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad solution. Why we care. Demand Gen campaigns are designed to better align with how users browse and discover products across YouTube, […]
Finix, a payment processing company, has launched a new WooCommerce plugin that enables WordPress merchants to integrate embedded payments directly into their stores. The new plugin enables WooCommerce merchants to accept all major credit cards, as well as Apple Pay and bank transfers. Setting up via the WooCommerce plugin is easy and is said to […]
Yoast SEO announced a new feature that enables SEO and readability analysis within Google Docs, allowing publishers and teams to integrate search marketing best practices at the moment content is created instead of as an editing activity that comes after the fact. Two Functionalities Carry Over To Google Docs Yoast SEO is providing SEO optimization […]
Google Ads’ ad sharing, which lets a single ad be reused across multiple ad groups, will be deprecated with v22 of the API. Starting mid-October, shared ads will be blocked from creation, then phased out entirely next year. Key dates: Oct. 15, 2025 – New shared ads can no longer be created in the Google […]
Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR expertise to Previsible. While both companies are now under shared ownership, they will continue to operate as separate brands. Internet Marketing Ninjas Founded in 1999 […]
YouTube has responded to concerns surrounding its upcoming monetization policy update, clarifying that the July 15 changes are aimed at improving the detection of inauthentic content. The update isn’t a crackdown on popular formats like reaction videos or clip compilations. The clarification comes from Renee Richie, a creator liaison at YouTube, after a wave of […]
There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google engaged audiences. Today, we’re going to explore a more broad audience targeting option: affinity segments. In this article, I’ll cover: What are Affinity Segments in […]
For most of its history, SEO has been a reactive discipline, being asked to “make it rank” once a site is built, with little input into the process. Even crazier, most SEO professionals are assigned a set of key performance indicators (KPIs) for which they are accountable, metrics tied to visibility, engagement, and revenue. Still, […]
SEO consulting firm Previsible has acquired Internet Marketing Ninjas, a search marketing agency founded in 1999, as part of a move to combine traditional SEO practices with AI-driven strategies. Terms of the deal were not disclosed. Previsible, launched in 2021 by former eBay head of SEO Jordan Koene, Tyson Stockton, and David Bell, said the […]
For all the noise around keywords, content strategy, and AI-generated summaries, technical SEO still determines whether your content gets seen in the first place. You can have the most brilliant blog post or perfectly phrased product page, but if your site architecture looks like an episode of “Hoarders” or your crawl budget is wasted on […]