Claude Sonnet 3.7 is the top-performing large language model (LLM) – it outperforms competitors like Google’s Gemini, Meta’s Llama, and X’s Grok. That’s according to SEO agency Previsible’s new AI SEO Benchmark report. By the numbers. Claude Sonnet 3.7 “performed the best across the board,” earning an 83% score. But that score fell short against human […]
Google claims AI Overviews are revolutionizing search behavior. But the data tells a different story. Since launching AI Overviews in 2024, Google CEO Sundar Pichai has repeatedly claimed they’re transforming search behavior: People are using it to Search in entirely new ways, and asking new types of questions, longer and more complex queries… and getting […]
Worried you’re falling behind on AI while others in your industry are racing ahead? Unsure how to position yourself as the go-to AI resource inside your company—even if you’re not a developer? In this article, you’ll discover a step-by-step approach to becoming an AI expert in your organization or niche so you can lead innovation, […]
In this edition of Ask An SEO, a marketing leader reaches out with a question: My company put pressure on me to deliver results of more traffic to our product pages. How can I try to convince the CMO that we should invest more in brand building that will most likely reduce traffic? There’s so […]
What would you do if you realized that you had lost 15% of your market share last month? Can your brand afford to fall behind in Google Ads, even for a week? Right now, the recent tariff shifts (taxes on imported goods) are sending shockwaves through global industries. Supply chains are strained. Pricing strategies are […]
Google updated their Google News crawler documentation to correct an error that implied that publisher crawler preferences addressed to Googlebot-News influenced the News tab in Google search. Google News Tab The Google News tab is a category of search that is displayed near the top of the search results pages (SERPs). The news tab filter […]
Google’s John Mueller clarifies that automatically changing XML sitemap dates doesn’t boost SEO and could make it harder for Google to find actual content updates. The “Freshness Signal” Myth Busted On Reddit’s r/SEO forum, someone asked if competitors ranked better by setting their XML sitemap dates to the current date to send a “freshness signal” […]
Researchers testing the ability of AI to influence people’s opinions violated the ChangeMyView subreddit’s rules and used deceptive practices that allegedly were not approved by their ethics committee, including impersonating victims of sexual assault and using background information about Reddit users to manipulate them. They argue that those conditions may have introduced biases. Their solution […]
Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also appear at the bottom. This means advertisers can show up more than once on the same results page: once at […]
OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their query or questions. What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you […]