Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve multiple touchpoints. Consistently showing up during the decision-making process boosts visibility and the chances that the prospect will engage […]
TikTok is back online in the U.S. after a temporary shutdown left millions of users unable to access the app on Saturday. TikTok said it was “in the process of restoring service” yesterday afternoon and credited President-elect Donald Trump for providing “clarity” that made the restoration possible. TikTok’s partial return comes amid a chaotic backdrop […]
Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option has appeared in the match type report for some advertisers, hinting at an upcoming rollout. Lars Thoning Dybro first spotted the […]
Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for specific search categories. What’s new: The “Source” column explains Google’s reasoning for triggering ads for a particular search category, offering […]
A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficult for AI crawlers to access if not in the initial HTML response. Crawlers like GPTBot (used by ChatGPT), ClaudeBot, and PerplexityBot can’t execute JavaScript and miss any structured data added later. This […]
The recent TikTok ban drama in the U.S. has caused a surge in search activity as people look for answers, alternatives, and workarounds. The app temporarily shut down over the weekend and was restored after President-elect Donald Trump announced a 90-day extension. This led to a notable rise in search interest. An SEO consultant named […]
Reviews are a goldmine of data for ecommerce sites, yet many businesses fail to fully harness their potential. Often, reviews are collected but left underutilized, despite being some of the most valuable user-generated content available. They offer authentic insights from real customers who have experienced your products firsthand, making them an invaluable resource for creating […]
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow a migration process that allows you to update your site without compromising your SEO rankings, traffic, and revenue. Many SEO […]
Expanding your business globally requires more than just translating your website; it demands a well-crafted SEO strategy. This international SEO guide breaks down everything you need to know about optimizing your site for multiple countries and languages, ensuring your content reaches the right audience globally. What is international SEO? International SEO is the process of […]
The United States Federal Trade Commission (FTC) charged GoDaddy with violations of the Federal Trade Commission Act for allegedly maintaining “unreasonable” security practices that led to multiple security breaches. The FTC’s proposed settlement order will require GoDaddy to take reasonable steps to tighten security and engage third-party security assessments. FTC Charged GoDaddy With Security Failures […]