4 practical ways to use generative AI for ad copywriting

4 practical ways to use generative AI for ad copywriting

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely.  It’s not about generating content to copy and paste but assisting in the creative process. We’ve all seen enough AI-generated social media posts, blogs, and website content to know the web doesn’t need more of that. […]

TikTok advertising: A comprehensive guide

TikTok advertising: A comprehensive guide

Ever since its launch, TikTok has been a dominant marketing force.  Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for engagement and conversion.  What makes TikTok particularly compelling for advertisers isn’t just its scale. It’s the platform’s unique ability to drive meaningful […]

How To Choose The Best WordPress Theme For SEO

How To Choose The Best WordPress Theme For SEO

Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result […]

8 Practical Tips For Businesses

8 Practical Tips For Businesses

Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice assistants daily, which is well over a quarter of users. This guide presents eight strategies for voice search optimization, including conversational keywords, […]

Google Causes Global SEO Tool Outages

Google Causes Global SEO Tool Outages

Google cracked own on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search results pages. What happens if Google’s SERPs are completely blocked? A certain amount of data provided by tracking services have long been extrapolated by algorithms […]

29% In The U.S. & Canada Used AI Last Year

29% In The U.S. & Canada Used AI Last Year

A new Google-Ipsos report shows AI adoption is increasing globally, especially in emerging markets. However, the study reveals challenges like regional divides, gender disparities, and slower adoption in developed countries. Critics, including Nate Hake, founder of Travel Lemming, point out how Google overlooks these challenges in its report coverage. Takeaways of Google’s AI Ipsos survey […]

Google Rejects EU’s Call For Fact-Checking In Search & YouTube

Google Rejects EU’s Call For Fact-Checking In Search & YouTube

Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies new EU rules aimed at tackling disinformation. Google Says No to EU’s Disinformation Code In a letter to Renate Nikolay of the European Commission, Google’s […]

Evidence That Google Detects AI-Generated Content

Evidence That Google Detects AI-Generated Content

A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly transparent about content policies, the new data from a Googler’s LinkedIn profile adds a little more detail. Gagan Ghotra tweeted: “Important FYI Googler Chris Nelson […]

11 free Chrome extensions you need for SEO

11 free Chrome extensions you need for SEO

Chrome extensions are the unsung heroes of SEO, quietly working behind the scenes to make your strategy shine and your effort efficient. From competitor research to auditing your site faster than you can say “meta description,” these tiny tools pack a serious punch.  This guide will detail the best Chrome extensions for SEO, what they […]