Chrome extensions are the unsung heroes of SEO, quietly working behind the scenes to make your strategy shine and your effort efficient. From competitor research to auditing your site faster than you can say “meta description,” these tiny tools pack a serious punch. This guide will detail the best Chrome extensions for SEO, what they […]
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example, […]
Picture this: A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped. If you work with Google Ads long enough, you’ll inevitably encounter this situation. However, what sets exceptional PPC marketers apart is their ability to prevent the problem from escalating […]
Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create, optimize, and manage a large volume of webpages. It’s particularly useful for websites that require thousands, or even millions, of pages to rank for diverse search queries. Ecommerce giants like Amazon or travel websites like Expedia rely […]
Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, you’ll learn a proven framework to attract your ideal audience. Why Content Marketing Matters in 2025 Content marketing has evolved far beyond simply publishing blog posts and hoping for the […]
The Dot AI domain has migrated to a new domain name registry, giving all registrants of .AI domains stronger security and more stability, with greater protection against outages. Dot AI Domain .AI is a country-code top-level domain (ccTLD), which is distinct from a gTLD. A CCTLD is a two letter domain that is reserved for […]
Crafting PR campaigns that stand out to journalists while driving SEO value is more challenging than ever. To succeed, brands must move beyond generic pitches and undercooked ideas, focusing instead on tailored strategies that resonate with journalists, meet editorial needs, and deliver content that both ranks and resonates. Digital PR and SEO: A crowded, competitive […]
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and […]
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could help ecommerce stores improve their visibility in Google’s free Shopping listings. Amazon Dominates Google Shopping Amazon ranks in the #1 position for 52% […]
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection. New […]