Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics, addressing a common frustration among developers. Barry Pollard, Web Performance Developer Advocate at Google Chrome, announced the change on X: “Good post. But this thing bugged us: ‘Unfortunately, PageSpeed Insights does not show the data collection […]
Amazon recently announced significant changes to its product title policy, set to take effect Jan. 21. This update marks a shift in how sellers approach product listing titles on the Amazon platform. Titles have long been considered the most important piece of structured data on a product detail page for Amazon SEO. This is especially […]
The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules. The investigation could force changes to Google’s search business in the UK, where it controls over 90% of general search queries and serves 200,000+ advertisers. The big picture. This probe follows […]
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately squeeze customers out of YouTube content is holding them back. After helping dozens of companies expand from SEO to YouTube, I’ve discovered that YouTube is […]
Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability and guiding budget decisions. While insightful, correctly leveraging LTV:CAC is far more complex than it seems – and certainly not as straightforward as ROAS, which itself can be misleading. To avoid missteps, it’s crucial to understand when LTV:CAC is useful, its limitations, […]
One of the first questions my boss would ask when I was agency-side was “What’s your budget?” It’s an innocent enough question and one worth asking, but for enterprise clients, it’s putting the cart before the horse. As an agency, managing cash flow is one of the most challenging aspects of the job. Asking every […]
Wondering how to use AI agents to enhance your work? Not sure where to start? In this article, you’ll discover examples of how AI agents are already transforming customer service, sales, and operations and learn how to stay ahead of this revolutionary change. How AI is Changing the Way We Work and Do Business: The […]
Matt Mullenweg commented that the conflict he initiated could eventually lead to the closure of WordPress.org. He claimed that the only way to end the conflict was for WP Engine to drop their lawsuit, which would have the effect of enabling Mullenweg to resume his campaign to drive WP Engine out of business. A WordPress […]
Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections. This change was spotted by Gagan Ghotra who wrote, “last year somewhere between 10th Oct and 27 Nov […]
Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates. Along the way, I’ve met many exceptional professionals – but I’ve also noticed a recurring pattern of common interview mistakes that can hold even the most talented candidates back. Below are 10 common mistakes I’ve […]