TikTok has published its annual “What’s Next” trend report, which provides a glimpse into the emerging trends and strategies that will shape the coming year. Here’s a breakdown of the key insights and takeaways from the report. Top 10 Takeaways From TikTok’s Report 1. Collaboration TikTok recommends brands partner with a wide range of creators […]

The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media. With the ability to analyze data, generate insights, and personalize pitches faster than ever before, AI is becoming an essential tool for marketers. The challenge is clear: adapt to this new reality by leveraging AI’s […]

Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant revenue, according to internal documents obtained and reported on by Financial Times. Internal documents reveal Meta created a two-tiered content moderation […]

Google is rolling out a new Search Labs experiment named the Daily Listen that provides you a 5 minute or less daily overview of the stories and topics you’re interested in. It is like an audio version of your Google Discover feed. What is it. The Daily Listen gives you AI generated audio that sums […]

Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the intricacies of different rendering methods and how these approaches impact website performance, user experience, and search engine optimization (SEO). This […]

Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and drive stronger results. How it works: Navigate to experiments: In your Google Ads account, head to the Campaigns section and […]

DALL-E 3 model PR16 was meant to help Bing Image Creator users generate higher quality images “twice as fast.” Instead, it was a bust. What’s happening. Microsoft is reverting the new AI model Bing Image Creator introduced, PR16, to PR13, the company confirmed. This followed a flood of complaints from users on X, Reddit, and […]

There’s a hint of change in the air. SEO professionals are slowly waking up to the reality they face. Traffic is going to decline in an AI-powered world. So, in this article, you’ll learn how and why you should diversify your traffic sources. And why world-building matters. Why diversify your traffic? We all know Google […]

Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. First in the […]

A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The study found that a substantial 70% of marketing leaders struggle to effectively identify and reach their target audiences across various channels. […]