Executives juggle countless priorities, and time is always in short supply. Yet when presenting PPC results, many strategists fall into the trap of overloading them with details they neither need nor want. Tailoring your delivery to the audience is always important, but when that audience is a VP or C-suite leader, it’s essential. Their time […]
The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many travelers is still a search engine. For operators in this competitive sector, ranging from boutique hotels and niche tour providers to vacation rental property owners […]
White label link building is a math problem. If your client’s target page requires 40 high-authority backlinks to boost their search engine rankings, they’ll never reach their goal with just three links a month. I’m Travis Bliffen, CEO of Stellar SEO, a 2024 Inc. 5000-ranked white label link building agency. We’ve built over 25,000 links […]
Google’s introduction of AI Overviews is radically reshaping the search landscape. For advertisers, the shift has serious implications: less visibility, fewer clicks, and more uncertainty. With the rise of generative search, paid placements and organic listings are increasingly pushed down the page, disrupting search marketing strategies. At Adthena, we’ve conducted a data study to understand […]
Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that Google said will help publishers monetize their audience more effectively. How it works. Offerwall was shaped by feedback from more than 1,000 publishers. It empowers users with multiple engagement choices, including: Rewarded ads. Users watch a short […]
Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) In 2026, search is no longer a single engine or entry point. It’s everywhere – fragmented, plural, multimodal, and deeply […]
AI isn’t replacing search or the web. It’s blending into both. At least that’s the vision Liz Reid, Google’s head of Search, laid out in a wide-ranging interview with Semafor. Reid discussed Google’s strategy for the AI search era – one that’s integrated, multimodal, personalized, and grounded in the web. “At the high level, people […]
A new white paper explores how users are expanding their search behavior beyond the dominant engines, turning to alternative platforms that offer more privacy, personalization, and relevance. From privacy-first search engines to custom browsers, keyboard apps, and mobile launchers, today’s discovery journey is starting in more places than many marketers realize. The report breaks down: […]
Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the U.S. and India, the experiment gives people more influence over which publishers appear in their news-related queries. How It Works Those who opt into the […]
Google has a new feature it is testing named “Preferred Sources.” This feature lets you star sources within the Top Stories section of Google Search, and then Google will use that information to show more stories from that starred source. So if you like this site and star it, Google will show more content from […]