At Search Central Live NYC, Google’s John Mueller revisited the statistic that 15% of search queries Google sees are completely brand new and have never been encountered. He also addressed what impact the advent of AI has had on the number of novel search queries users are making today. Understanding Language Understanding language is important […]
I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look back. But what’s (much) harder is to look forward in time and identify areas that will increase in value in the […]
The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need to consider their visibility across social media channels alongside other online channels to find new growth. Building an audience on social media should be a […]
To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt acts somewhat similarly to robots.txt and XML sitemaps protocols, in order to allow for a crawling and readability of entire websites, putting less of a resource […]
Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going away anytime soon, echoing the words of VP of Search Liz Reid who said something similar. AI Is Not Replacing Search John Mueller was talking […]
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that as an opportunity to affirm that Google is working to show more independent sites and also offered insights into how independent sites can improve their search performance. Google Wants Good Independent Sites To Rank Someone […]
With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses. One of the biggest challenges, though, is that most marketing teams don’t have a dedicated generative engine optimization (GEO) budget or team […]
There has been a striking drop in remote SEO role listings — down to just 34% — as well as SEO content job listings – down 28%. That’s according to The 2025 Previsible State of SEO Jobs Report, released today. Meanwhile, SEO job listings for leadership positions (e.g., vice president of SEO) grew by 50% […]
Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed the feature but posted a note in its help documentation that the feature is no longer. What is AI while browsing. Google originally wrote: “SGE while browsing was specifically designed to help people more deeply […]
LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The big picture: The new Media Planner helps you forecast ad performance before launch. Ad Duplication and Dynamic UTMs simplify campaign creation and tracking. Marketing Overview, Measurement Insights, and […]