Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO performance. What’s so great about it? Looker Studio puts SEOs and agencies in full control of how they present data, with the freedom to pull from multiple sources. That level of customization isn’t standard […]
While Google Ads is common for lead generation, many people aren’t familiar with how to expand their marketing efforts to include Meta Ads for lead generation. There are many options for Meta Ads (a.k.a. Facebook Ads) that work for a wide range of industries and methods for reducing junk leads, which can be more common […]
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today’s omnichannel environment of walled gardens, customers engage with your campaigns (and other assets) multiple times before converting. Since there is no perfect conversion tracking […]
Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies start with a structured roadmap that aligns with business objectives, technical priorities, and content planning. Planning isn’t an exciting term, and many planning processes are […]
Advertisers spotted Google’s new Performance Max (PMax) channel performance reporting — a sign the long-awaited feature is now rolling out. What it does: Shows detailed reporting on PMax performance by channel — like Search, Display, YouTube, and more. Lets advertisers spot underperforming networks and refine their scaling strategies. Enables better asset relevance by clarifying where […]
Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked to adapt faster than ever – often with less control, less data, and less clarity than we’ve had in years. We asked a group […]
B2B buyers aren’t just searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity, and Copilot Search in Bing have changed how content is surfaced. From ranking traditional blue links, they are now generating direct, synthesized answers. This evolution challenges long-held assumptions in B2B SEO and content strategy. In the next gen search era, […]
Google has quietly published and released amongst a select number of advertisers a new implementation guide for AI Max for Search campaigns, signaling a deeper push into AI-driven automation for search ads. What’s in the guide: Step-by-step instructions on enabling AI Max in Smart Bidding-enabled Search campaigns. Details on core components: Search Term Matching (STM) […]
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need to implement redirects at scale: An ecommerce site has a large number of products that are no longer sold. Outdated pages of news publications are […]
Google is bringing Google Lens features to YouTube Shorts, which operates a lot like the circle to search feature. When you are viewing a YouTube Short, you can pause the video, then circle the portion of the video you want Google Lens to do its search on, then a dialog box will overlay the video […]