Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping results, this update brings the streamlined checkout experience to more advertising channels. By the numbers. Advertisers providing checkout URLs have seen an average 11% increase in conversion value […]
Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might be stuck chasing low-impact backlinks that barely move the needle. Top brands are winning big by creating linkable assets that earn high-quality links and boost search rankings. Want in? Join us for our next webinar: […]
Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free user monetization” in 2026. That figure is forecast to grow to nearly $25 billion by 2029 of OpenAI’s total $125 billion projection. […]
YouTube is now testing AI-powered video summaries in its search results, a feature similar to Google Search’s AI overviews. The new tool helps users find relevant videos faster by highlighting specific clips that best match their search criteria. New AI-Powered Search Experience YouTube’s test introduces a new video results carousel that appears when you search […]
Google Ads API v17 will officially sunset June 4. Any requests made to it after that date will fail. If you haven’t upgraded yet, now’s the time. What to do: Upgrade ASAP to the latest version of the Google Ads API. Check your usage: Head to the Google Cloud Console, open APIs & Services, and […]
Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content strategy, from the adjectives you can use for tobacco flavors to the exact phrasing required for financial products. Once you understand the sector’s rules, the […]
If you’re still just copy-pasting prompts into ChatGPT to write ad copy, you’re missing the real opportunity – using the ChatGPT API to automate repetitive, time-consuming tasks inside your Google Ads workflow. At my agency, we’ve used GPT-4o in scripts, Google Sheets, and custom-built apps to solve real problems – from Shopping feed cleanup to […]
If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment. I mean the real meat of what your brand stands for, how that’s communicated, and why people should care. […]
Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? In this article, you’ll discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results. Why Video Experiences Matter […]
Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire website from Google’s search index without a search console verified account. The person who started the discussion on Reddit had an old website that they wanted to remove a Canva website from Google’s search results. They wrote: […]