For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search platforms may evolve – whether Google, social media, ecommerce, or AI-driven search – but the core principle stays the same: content must be optimized for […]
SEO for Paws, is a live-streamed fundraiser and the passion of Anton Shulke, an expert at organizing events, to help a charity close to his heart. The next SEO For Paws will be held on March 27, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals […]
I love WordPress, but it isn’t perfect out of the box. Themes and plugin choices are more important than ever as some can hamper the site’s performance. You can do many things to improve any WordPress site, and this post will cover just some of these optimizations that you can (hopefully) take action on immediately. […]
A leaked WordPress Slack chat shows that Matt Mullenweg is considering limiting future WordPress releases to just one per year from now through 2027 and insists that the only way to get Automattic to contribute more is to pressure WP Engine to drop their lawsuit. One WordPress developer who read that message characterized it as […]
In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims to set the record straight. Meta Ads 2025 health restrictions: Context and regulations Meta is doing its best to comply with regulations (think HIPAA in […]
I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing […]
ChatGPT Tasks might be the most underrated tool in SEO today. It can turn a single employee into a vast team – but only if you know how to use it. And in this article, you’re about to see the future of SEO. What is ChatGPT Tasks? ChatGPT Tasks is a tool within ChatGPT designed […]
Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over year, and Google Search handles 373 times more searches than ChatGPT, according to a new analysis by SparkToro co-founder Rand Fishkin. Why we care. Many search […]
AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from Columbia Journalism Review. Why we care. AI search tools have ramped up the scraping of your content so they can serve answers to their users, often resulting in no clicks to your website. Also, click-through […]
Search has transformed. AI-powered results, featured snippets, “People Also Ask,” and Google’s Search Generative Experience (SGE) are redefining how — and where — visibility happens. Join Wayne Cichanski, Vice President of Search & Site Experience at iQuanti for SEO Beyond Just the Ten Blue Links! He’ll share a data-driven SEO 2.0 framework designed to help […]