AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent report from TollBit, a platform that says it helps publishers monetize their content. CTR comparison. Google’s average search click-through rate (CTR) was 8.63%, according to the report. […]
Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: Previous cap: 100 negative keywords per PMax campaign New cap: 10,000 negative keywords per PMax campaign Rollout timeline: Next few weeks for all PMax advertisers […]
Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns. What’s new: The Message assets functionality, previously exclusive to Search ads, was spotted by digital marketer Emirhan Bayutmuş and is now available in Performance Max campaigns. This feature allows users to initiate conversations with businesses […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after the launch of AI Answers in the search results, we have enough data to show that the net impact on the open web is as […]
Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late-night debugging session. 500 errors are offensive. I can only compare it to eating fermented shark in Iceland – something you’ll want to spit […]
Should you be using an AI assistant in your business? If you’ve ever wished for a consultant who’s available 24/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. In this article, you’ll discover how to train an AI model to function like an always-available assistant specifically […]
Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation. How can you distinguish yourself and standout as an SEO specialist in this era of generative AI and AI search engines?” This is […]
Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10. Key changes: Google tag loads first. GTM containers with Google Ads and Floodlight tags will automatically load a Google tag before firing events. Easier feature access. […]
Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers warn that user behavior in AI Mode’s conversational interface could reduce ad effectiveness. Big picture. Google is looking to monetize its […]
YouTube Creator Liaison Rene Ritchie has advised content creators on adapting to YouTube’s upcoming mid-roll advertising changes. These changes take effect on May 12 and will alter how ads appear within videos. Background Starting May 12, YouTube will implement a new system prioritizing mid-roll ad placements during natural content breaks rather than at potentially disruptive […]