Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – videos, photos, text posts and more. On Facebook and Threads, a view counts every time a post appears on a […]

#opentowork – it’s the hashtag I keep seeing on LinkedIn from SEO professionals. Attached to this hashtag is a long post about the SEO being shocked and asking for help finding work. Why? SEOs are being made redundant by agencies. It’s been happening all year and is about to fuel the biggest career crisis in […]

Google will stop serving political ads in the European Union by October 2025 due to new Transparency and Targeting of Political Advertising (TTPA) regulatory hurdles, the company announced. Driving the news. Google implemented strict rules for EU political ads in 2019. Advertisers are required to verify their identity and disclose ad sponsorship. Google also reports […]

A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers everything you need to know to boost your page speed and user satisfaction for improved search visibility. The high cost of slow websites: Why speed matters Google’s Core Web Vitals show that website speed and user experience […]

Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or “good” link building strategy, including effectiveness vs. risk, and what tactics Google can detect or punish a website for. This post will […]

Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs. Businesses must invest in advertising to stay competitive, yet these expenses are also climbing. Over the past three quarters of 2024, Google reports that cost-per-click (CPC) rates have risen by 4 to […]

HTTPArchive is offering a new technology comparison dashboard, currently in beta testing. Users can now view real-world web hosting performance scores for Core Web Vitals. We compare six web hosts and find one that consistently performs better across nearly all metrics. About HTTPArchive HTTPArchive tracks websites through crawling and with data collected in the Chrome […]

Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros are used to? Google’s acknowledgment of core updates is usually vague, offering little detail beyond the fact that the update […]

Meeting burnout is real. With calendars packed fuller than ever, cutting through the noise to deliver a clear, purposeful message is essential to ensure your meeting with SEO clients stands out.  But first, ask yourself: does this even need to be a meeting?  1. Determine if a meeting is necessary Before scheduling, consider if the […]

To succeed in SEO, it’s essential to understand what your audience is searching for and why. Audience research goes beyond basic demographics, diving into the intent behind search queries to reveal what truly drives people’s decisions.  By analyzing search behavior, you can map out an audience journey that aligns with their needs, allowing you to […]