This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Mapping content to the traditional funnel adds no value, since the journey behaves more like a playground than a linear progression. Pitfalls of the traditional funnel include assuming that every person in the […]
The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening in digital asset management (DAM). Forget earlier discussions of metadata enrichment and basic content generation; we’re entering an era where autonomous AI agents will redefine how we interact with, […]
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This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. We’ve all felt it, that sinking feeling in your stomach when your site starts crawling instead of sprinting. Page speed reports start flashing red. Search Console is flooding your inbox with errors. You know it’s time for better […]
Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence continues in the marketing-first SEO practices she advocated that are gradually gaining ground thirty years after she first championed that approach to ranking websites. Contributions To SEO As part of the first wave of SEO, […]
OpenAI CEO Sam Altman says ChatGPT has moved beyond being a Google alternative. Instead, the platform is increasingly focused on helping users complete complex tasks and workflows. Speaking at Y Combinator, Altman described how ChatGPT has changed over time. “For a long time ChatGPT was like a Google replacement… it still felt like a more […]
Google is giving merchants a new way to hook first-time shoppers. The search giant launched 1st Order Promotions — also known as New Customer Promotions — for Shopping ads, letting brands offer exclusive discounts to new buyers directly in their paid listings. Why we care. Ecommerce is increasingly competitive, and acquiring new customers is getting […]
Google Analytics quietly rolled out a new feature: Consent Signal Ratings for each data stream – and it couldn’t have come at a better time. What’s new. GA4 now displays a Consent Signal Rating per data stream, effectively auditing your Consent Mode setup. The tool categorizes your implementation as Excellent or Good (with more statuses potentially […]
AI in paid search isn’t a future prediction; it’s already reshaping how campaigns are managed. AI agent tools are now capable of transforming your PPC workflows. The question isn’t if AI will change PPC management. It’s which tools you should start using now, and what you can build today to make tomorrow’s work faster, smarter, […]
YouTube is rolling out updates to its Advanced Mode analytics in YouTube Studio. The changes are designed to make data easier to access and interpret, particularly for creators and marketers who may not use these tools regularly. Among the new features are custom report saving and a simplified interface that reduces visual clutter without removing […]