In November 2024, with SE Rating’s analysis crew, we started a 16-month experiment to check how AI-generated content performs in organic search. We launched 20 web sites throughout totally different niches and tracked their efficiency over time. However we didn’t cease there. We wished to look past rankings and perceive how AI programs uncover, interpret, […]

Fashionable advertising and marketing is filled with good intentions that quietly sabotage themselves. Nowhere is that this clearer than in what I name the Safety Paradox, the place good corporations spend monumental vitality and cash “defending” their content material or mental property, solely to pay much more to get the identical content material in entrance […]

SEO sits at an attention-grabbing crossroads. One camp insists on optimizing for big language fashions (LLMs) and AI engines, and the opposite insists on doing search engine optimisation the identical means we’ve at all times performed it. However there’s one other strategy to method it: combining the basics of search engine optimisation with an understanding […]

Each technical search engine optimization has a model of this assembly. The migration shipped on Friday. The redirects went in. Somebody on Monday observed organic traffic had fallen off a cliff, and another person remembered there was, in reality, an search engine optimization on the staff someplace, and maybe they need to have a look. […]

Rating and visibility are not the identical factor. For 20 years, SEO groups optimized for SERP place. Increased rankings meant extra visibility, extra clicks, and extra site visitors. That relationship is breaking down. Earlier this 12 months, Ahrefs discovered that only 38% of pages cited in Google AI Overviews additionally ranked within the conventional high […]

The elemental query for 2026 will not be how seen you’re in search, however how broad the hole has grown between the place you put money into discoverability and the place patrons really kind their selections. Right here is the truth: B2B buyers complete the majority of their research and kind vendor preferences earlier than […]

Reality: Agentic AI is making people indispensable. Greater than 40% of agentic AI tasks will likely be canceled by the top of 2027. That’s a prediction from Gartner published in June 2025, based mostly on a ballot of greater than 3,400 organizations actively investing within the expertise. The rationale cited will not be that the […]

When a buyer asks ChatGPT, Gemini, or one other AI software a query, that system selects a short list of sources to cite in its reply. In case your model isn’t on that record, it’s not a visibility downside; it’s a model and content material technique downside. What AI Truly Evaluates AI programs don’t cite […]

OpenAI’s automated crawl exercise is estimated to have roughly tripled after the launch of GPT-5, based on a new analysis from Botify and visitor creator Chris Lengthy. In Botify’s dataset, OpenAI’s search crawler is now producing extra log occasions than its coaching crawler. That’s a reversal from the interval earlier than GPT-5. Lengthy, co-founder of […]

Understanding the ins and outs of paid media can seem to be an amazing course of once you’re first coming into the sector. As AI has quickly modified advert platforms in recent times, maintaining can really feel difficult. Fortunately, you’re not alone. You’re a part of a supportive trade with a wealth of content material […]