Click on a quotation inside Google’s AI Mode and watch what occurs. You don’t land on the high of the web page. The URL carries a text-fragment directive (it ends in #:~:textual content=…), and your browser scroll-jumps to a passage highlighted in purple. Google didn’t cite the web page. It cited roughly 117 phrases of […]
Simple hidden prompt injection — white-on-white textual content, HTML feedback, and invisible Unicode — not works in opposition to fashionable LLMs. Sample recognition, boundary isolation, and spotlighting have closed these loopholes. However extra subtle assaults nonetheless work. LLMs can’t reliably distinguish between content material and directions. That’s a structural property of how they course of […]
Platform properties are actually open to everybody, three weeks after the rollout started. Google revealed a information on studying the Search knowledge behind social and video posts. Search Console now stories on content material you publish off your individual web site. Search Console platform properties are actually open to everybody worldwide, and Google has revealed […]
SEO groups spend loads of time creating new pages whereas present pages quietly lose rankings, clicks, and income. Updating these pages can get well efficiency, however rewriting an excessive amount of can wipe out the website positioning fairness they’ve already constructed. Right here’s the 14-step course of we use to diagnose content decay, make focused […]
TL;DR AI search reshaped how folks uncover and consider manufacturers in 2025. Visibility now will depend on freshness, off-site credibility, content material readability and the way clearly content material could be interpreted inside solutions—not simply the way it ranks. Model visibility is in a continuing state of fluctuation. Solely 30% of manufacturers keep seen from […]
Scope creep doesn’t present up as only one unhealthy dialog. As an alternative, it creeps in by means of a dozen small ones. Every unbilled request is straightforward to say sure to — till a superbly worthwhile retainer is left operating at a loss. SEO is very weak to this drawback as a result of […]
Kevin Indig simply settled an argument that’s been operating in half-finished kind since AI Overviews launched. Does topical authority that rewards manufacturers for going deep on a topic as a substitute of broad, really carry over into AI search? Or is ChatGPT sufficient of a clean slate {that a} generalist model can stroll in and […]
Each six months, I take a pointy take a look at the most recent developments in AI and Search. Primarily based on how shortly issues are growing, I’d virtually want to extend that cadence to month-to-month. (And possibly I’ll.) However first, right here’s what occurred in H1 2026. H1 2026 moved cash, site visitors, jobs, […]
If you happen to method European search technique as a single, unified market, you’ll miss how fragmented and the way regulated discovery really is throughout the area. This text is the European companion to my recent look at APAC search strategy. Google continues to be dominant virtually in all places, however the mechanics behind that […]
Google has now rolled out the Platform properties characteristic globally to all Google Search Console accounts. This characteristic enables you to observe the efficiency of your social media and video content platforms in Google Search. Google Search Console platform properties is a method to see how nicely your social and video content material is performing inside […]