Some SEO practices haven’t kept pace with changes in search engines and may now be self-defeating, leading to content that fails to rank. Here are six SEO practices that hinder ranking and suggestions for more effective approaches. 1. Redundant SEO Practices The word redundant means no longer effective, not necessary, superfluous. The following are three […]

If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is advanced, and not everyone is a beginner. National conferences ensure that the speakers cater to the majority of the group rather than specific individuals at […]

If you’re looking to level up your SEO efforts, having the right tools is essential. This article explores four of the best technical SEO tools today: Screaming Frog. Ahrefs. URL Profiler. GTMetrix. Each tool offers unique capabilities to help optimize website performance, visibility and user experience.  1. Screaming Frog SEO Spider Top-line overview Desktop-based tool. […]

A lot of multinational SEO campaigns fall down when the strategy is just to target a set of keywords, set up hreflang, and create content. Understanding local customs, language, and consumer behavior is crucial for market penetration and creating brand resonance. Creating a multinational SEO strategy doesn’t mean just doing international SEO. Multinational SEO means […]

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summaries, previously tested on select English-language videos, will now reach a broader global audience. According to YouTube’s official announcement: “These video summaries use generative AI to create a short basic summary of a YouTube video which provides […]

When the SEO industry began, the only way to learn was by sharing information in the community through forums, conferences and later through social media. If you were experimenting and doing SEO, you were an SEO expert! To this day, the best way to learn SEO is to follow experts and experiment. SEO changes so […]

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid strategies. Testing creatives. Reporting performance. And so much more. While AI and machine learning have been around in PPC for […]

How much of your spend is being allocated to search terms hidden under Google’s “other” category, versus those in your reports? Adthena analyzed accounts from various locations and discovered that, on average, 51% of spend is associated with search terms that Google doesn’t surface, categorizing them as “other terms” or similar.  As marketers, this begs […]

Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to the next stage of becoming a fully independent AI search engine. Meta-ExternalAgent Meta has been crawling the Internet since at least this past summer from […]