Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although down 15% year-on-year, it’s 33% up from 2021 and a signal that traditional client-agency models are under pressure. Tightening budgets, the rise of […]
Black Friday is when performance peaks — and so do risks. In 2024, global spending reached $74.4 billion, with U.S. online sales up 10.2% year-over-year. Behind that growth, affiliate competition and coupon activity surged, pushing paid channels to their limits. During these high-traffic days, even a single unchecked campaign can waste hundreds of thousands of […]
Turn Reviews Into Real Visibility, Trust, and Conversions Reviews are no longer just stars on a page. They are key trust signals that influence both humans and AI. With AI increasingly shaping which brands consumers trust, it is critical to know the review tactics that drive visibility, loyalty, and ROI. Join our November 5, 2025 […]
Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We love it at my agency – MMM analyses often lead to smarter budget allocation with significant downstream impact.) But as adoption grows, so do execution errors and misconceptions […]
When you think of video advertising on YouTube, you probably think of ecommerce: Videos showing products. Influencers doing an unboxing. Other visuals of consumer products that lend themselves to the video format. Even Google’s own case studies for video emphasize consumer-focused themes. Just look at the analysis of the top 2025 video ads. See any […]
The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The acquisition of Surfer extends Positive’s reach from marketing software to AI-based brand visibility. Positive described the deal as part of a European AI strategy that […]
OpenAI announced the launch of its first web browser, which they named ChatGPT Atlas. Atlas is currently available on Mac only right now and has all the features you would expect from an AI browser. But the most surprising part is that its built-in search features seem to be powered by Google and not Microsoft […]
Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other AI browsers that can take actions on behalf of users. The vulnerabilities stem from indirect prompt injection attacks where websites embed hidden instructions that AI […]
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local discovery platform into a more conversational, visual, and intelligent experience. Driving the news:Yelp’s rollout includes over 35 new AI-powered features, headlined by: Yelp Assistant, an upgraded chatbot that instantly answers customer questions about restaurants, shops, or attractions—citing reviews and […]
OpenAI released ChatGPT Atlas today, describing it as “the browser with ChatGPT built in.” OpenAI announced the launch in a blog post and livestream featuring CEO Sam Altman and team members including Ben Goodger, who previously helped develop Google Chrome and Mozilla Firefox. Atlas is available now on macOS worldwide for Free, Plus, Pro, and […]