Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence continues in the marketing-first SEO practices she advocated that are gradually gaining ground thirty years after she first championed that approach to ranking websites. Contributions To SEO As part of the first wave of SEO, […]
OpenAI CEO Sam Altman says ChatGPT has moved beyond being a Google alternative. Instead, the platform is increasingly focused on helping users complete complex tasks and workflows. Speaking at Y Combinator, Altman described how ChatGPT has changed over time. “For a long time ChatGPT was like a Google replacement… it still felt like a more […]
Google is giving merchants a new way to hook first-time shoppers. The search giant launched 1st Order Promotions — also known as New Customer Promotions — for Shopping ads, letting brands offer exclusive discounts to new buyers directly in their paid listings. Why we care. Ecommerce is increasingly competitive, and acquiring new customers is getting […]
Google Analytics quietly rolled out a new feature: Consent Signal Ratings for each data stream – and it couldn’t have come at a better time. What’s new. GA4 now displays a Consent Signal Rating per data stream, effectively auditing your Consent Mode setup. The tool categorizes your implementation as Excellent or Good (with more statuses potentially […]
AI in paid search isn’t a future prediction; it’s already reshaping how campaigns are managed. AI agent tools are now capable of transforming your PPC workflows. The question isn’t if AI will change PPC management. It’s which tools you should start using now, and what you can build today to make tomorrow’s work faster, smarter, […]
YouTube is rolling out updates to its Advanced Mode analytics in YouTube Studio. The changes are designed to make data easier to access and interpret, particularly for creators and marketers who may not use these tools regularly. Among the new features are custom report saving and a simplified interface that reduces visual clutter without removing […]
There are many reasons why I love the art and science of SEO copywriting. But the most compelling reason is that it demands a perfect balance between right-brain creativity and left-brain logic. It’s where imaginative storytelling meets the precision of SEO, in hopes of engaging readers and satisfying the watchful eyes of search engine algorithms. […]
If you want your PPC campaigns to convert in 2025, they need to show up with a purpose. A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the right time, whether they’re just discovering your brand or ready to buy. This article: Walks through each stage of the […]
Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2.5, this new interface moves beyond AI Overviews by introducing a persistent, conversational assistant that blends AI-generated insights with traditional search […]
AI hasn’t broken SEO. It has exposed it. The shortcuts, the content mills, the over-optimized FAQs – all fragile tactics built to game a system instead of serve an audience. While many have decried a loss of search visibility and blamed AI, the fact is that AI didn’t invent new rules. It’s just finally enforcing the […]