Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers. Both channels play very different roles, and both come with their own timelines, risks, and expectations. Leadership wants predictable performance. Teams want room to test. […]
Google is testing showing a blue “Send” button in the search box as you begin to type your query. The AI Mode button, which now shows at the right side of that search box disappears as you type your query and is replaced by this Send button. What it looks like. Shameem Adhikarath spotted this […]
Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of creating a content calendar. The SEJ marketing calendar includes dates from holiday dates to big sporting events to awareness […]
Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made […]
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the year’s most consequential changes, from deeper Search automation with AI Max and ads inside AI Overviews to long-awaited gains in transparency and control for Performance Max. At the same time, updates to Google Tag Manager and conversion tracking changed […]
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real questions advertisers are asking: how to stay competitive, cut wasted spend, work with automation instead of against it, and prepare for what’s next. Below are links to the 10 most-read Search Engine Land PPC columns of 2025, written by […]
If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the basics. Solving content issues. Scaling up to handle massive amounts of data. Automating 301 redirects at scale. Running Python scripts in a terminal is powerful, […]
Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a strong plan and a planned […]
The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete. It started on December 11, 2025 and was completed about 18 days and 2 hours later on December 29, 2025. Google called this update “a regular update designed to better surface relevant, satisfying content for searchers […]
Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then in 2023, when we had nine confirmed updates and in 2022 and 2021, Google had 10 confirmed algorithmic updates. Fewer updates. Google appears to […]