Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?  An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance. Many enterprises lack the centralized strategies […]

This post was sponsored by News and Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there’s no one-size-fits-all solution—especially for news publishers. That’s why the News & Editorial SEO Summit (NESS) is a game-changer. Created by industry leaders John Shehata and Barry Adams, NESS […]

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. […]

Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Google only supports four specific robots.txt fields. Unsupported directives in robots.txt will be ignored. Consider auditing your robots.txt files in light of this update. #Google #Updates #Robots.txt #Policy #Unsupported #Fields

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed.  While AI offers powerful tools that enhance productivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material.  This article explores how you […]

As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and market dynamics requires a more nuanced approach than simply translating ads. For PPC marketers using platforms like Google or Microsoft Ads, it’s critical to adapt campaign strategies for these […]

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]

Google is rolling out new Google Lens features to make visual shopping easier for users. Starting this week, users will now start to see detailed product information when using Google Lens to search. This update gives advertisers a new opportunity to showcase their products in a new way that engages users in real time. A […]