As an SEO, there are few things that stoke panic like seeing a considerable decline in organic traffic. People are going to expect answers if they don’t already. Getting to those answers isn’t always straightforward or simple, because SEO is neither of those things. The success of an SEO investigation hinges on the ability to […]
Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website. Visibility now isn’t just about who ranks. It’s about who gets referenced inside the models that guide those decisions. The metrics we’ve […]
There are three inevitabilities in life. Death, taxes, and big tech companies dumping on the little guy. As zero-click searches reach an all-time high and content is stolen and repurposed for the gain of the almighty tech loser, there’s only one viable solution. To paywall. To create a value exchange that reduces reliance on third-party […]
This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to package and resell the same service. Actual PR work will always be more valuable than link building because PR, […]
In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the world. Apple understood something fundamental: the constraints that limited imagination weren’t real. They were inherited. Accepted. Assumed. And the people who broke through weren’t smarter […]
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming […]
Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social channels,” Google wrote. The Insights report will show performance data for some of your social channels, including YouTube, Tiktok and Instagram. What Google […]
OpenAI is trying to reassure paying users after ChatGPT surfaced what looked like ads from brands like Target and Peloton – and said those prompts weren’t ads at all. What happened. Paying ChatGPT users shared screenshots of promotional-style prompts, including a message urging them to “Shop for home and groceries. Connect Target.” In response, OpenAI […]
If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong. Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that ChatGPT is either going to 10x your productivity or take your job entirely. And in […]
Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant’s city or town directly above the product title — think “London” or “Tonbridge” — giving shoppers a clearer sense of where the store is based. Why we care. The new location […]