Category Archives: Social Signals

Google is publicly pushing back on an Adweek report that claimed the company told advertising clients it plans to bring ads to its Gemini AI chatbot next year. Dan Taylor, Google’s Vice President of Global Ads, responded directly on X shortly after the story published, calling the report inaccurate and denying any plans to monetize […]

AdWeek reported that Google told clients it plans to add ads to its Gemini AI chatbot in 2026, but Google’s top ads executive is publicly denying it. Driving the news. Google reps reportedly told major advertisers on recent calls that Gemini would get its own ad placements in 2026, according to Adweek. This is separate […]

Google is being forced to cap all default search and AI app deals at one year. This will end the long-term agreements (think: Apple, Samsung) that helped secure its default status on billions of devices. Just don’t expect this to end Google’s search dynasty anytime soon. Driving the news. Judge Amit Mehta on Friday called […]

Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape how your campaigns actually serve. That is usually the moment you notice how many parts of your account are built around the habits, devices, and expectations of people in your home market. If you copy […]

As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of product launches, upgrades, improvements all driven by AI. These updates showed up across the board in Search, YouTube, Demand Gen, Performance Max, Merchant Center, and more. Some updates felt like natural progressions from earlier releases. […]

LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations.   Now, 80% of tech buyers rely on generative AI at least as much as traditional search to research vendors, according to a Responsive survey of B2B buyers.  This effective transfer of trust in AI discovery has become an enablement tool for […]

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. Search Console Insights now includes performance data for social channels Google has automatically linked to your website. The feature shows clicks, impressions, top queries, and trending content for connected social profiles. This is […]

For two decades, the arrangement between search engines and publishers was a symbiotic relationship where publishers allowed crawling, and search engines sent referral traffic back. That traffic helped to fund content creation for publishers through ads and subscriptions. AI features are changing this, and the deal is starting to break down. AI Overviews, ChatGPT, and […]

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling high-ticket items, this is the reality.  A campaign launched today may take weeks or even months to show revenue, retention, or lifetime value – delaying your ability to use those […]

A few weeks ago, I was given access to review a confidential OpenAI partner-facing report, the kind of dataset typically made available to a small group of publishers. For the first time, from the report, we have access to detailed visibility metrics from inside ChatGPT, the kind of data that only a select few OpenAI […]