Category Archives: Social Signals

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Bing Webmaster Tools Adds AI Citation Performance Data

Bing Webmaster Tools Adds AI Citation Performance Data

Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving visibility into how content gets cited across Copilot and AI-generated answers in Bing. The feature, now in public preview, shows citation counts, page-level activity, and trends over time. It covers AI experiences across Copilot, AI summaries in Bing, and select partner integrations. Microsoft announced […]

A preview of ChatGPT’s ad controls just surfaced

A preview of ChatGPT’s ad controls just surfaced

A newly discovered settings panel offers a first detailed look at how ads could work inside ChatGPT, including how personalization and privacy controls are designed. Driving the news. Entrepreneur Juozas Kaziukėnas found a way to trigger ChatGPT’s upcoming ad settings interface. The panel repeatedly stresses that advertisers won’t see user chats, history, memories, personal details, […]

OpenAI Begins Testing Ads In ChatGPT For Free And Go Users

OpenAI Begins Testing Ads In ChatGPT For Free And Go Users

OpenAI is testing ads inside ChatGPT, bringing sponsored content to the product for the first time. The test is live for logged-in adult users in the U.S. on the free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education subscribers won’t see ads. OpenAI announced the launch with a brief blog post confirming that […]

Google AI Mode doesn’t favor above-the-fold content: Study

Google AI Mode doesn’t favor above-the-fold content: Study

Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency, a technical SEO and content agency. After analyzing more than 2,000 URLs cited in AI Mode responses, researchers found no correlation between how high text appears on a page and whether Google’s AI selects it […]

OpenAI starts testing ChatGPT ads

OpenAI starts testing ChatGPT ads

OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside the app for select users. The details. The ads will appear in a clearly labeled section beneath the chat interface, not inside responses, keeping them visually separate from ChatGPT’s answers. OpenAI will show ads to […]

Reddit says 80 million people now use its search weekly

Reddit says 80 million people now use its search weekly

Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase followed a major change: Reddit merged its core search with its AI-powered Reddit Answers and began positioning the platform as a place where users can start — and finish — their searches. Executives framed the […]

OpenAI begins testing ads inside ChatGPT

OpenAI starts testing ChatGPT ads

OpenAI is rolling out its first live test of ads in ChatGPT, placing sponsored messages directly inside the app for some users. The details. According to CNBC, the ads will appear in a clearly labeled section beneath the chat interface rather than inside responses. The format is designed to keep ads visually separate from ChatGPT’s […]

How to diagnose and fix the biggest blocker to PPC growth

How to diagnose and fix the biggest blocker to PPC growth

We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So, you do what any good PPC manager would do: Refine your bidding strategy. Test new ad copy variations. Expand your keyword portfolio. Optimize landing pages. Improve Quality Scores. Launch Performance Max campaigns. Three months later, […]

What Google and Microsoft patents teach us about GEO

What Google and Microsoft patents teach us about GEO

Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information.  While the inner workings of generative AI are famously complex, patents and research papers filed by major tech companies such as Google and Microsoft provide concrete insight into the technical mechanisms […]