What does it say about the economics of content when the most visible site on the web loses significant traffic? A status report by Wikipedia shows a significant decline in human page views over the last few months as a result of generative AI, “especially with search engines providing answers directly to searchers” [1]. Image Credit: […]
This week’s Ask An SEO asks a classic content conundrum: “Are content refreshes still an effective tactic, or is it better to create new pages altogether?” Yes, content refreshes are still an effective tactic in cases such as: Product releases where you only continue to sell the new product (new colors or sizes and other […]
AI tools can help teams move faster than ever – but speed alone isn’t a strategy. As more marketers rely on LLMs to help create and optimize content, credibility becomes the true differentiator. And as AI systems decide which information to trust, quality signals like accuracy, expertise, and authority matter more than ever. It’s not […]
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: […]
Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping Google will figure it out on its own misses the point of what SEO is about. Canonicals And Case Sensitivity Rel=canonical is an HTML tag […]
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. OpenAI says it has added “emotional reliance on AI” as a safety risk. The new system is trained to discourage exclusive attachment to ChatGPT. Clinicians helped define what “unhealthy […]
YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content suggestions. The tool appears as a chat interface accessed through a sparkle icon in YouTube Studio. You can ask for comment summaries, video performance analysis, and content ideas based on your channel’s data. What’s New […]
The web’s purpose is shifting. Once a link graph – a network of pages for users and crawlers to navigate – it’s rapidly becoming a queryable knowledge graph. For technical SEOs, that means the goal has evolved from optimizing for clicks to optimizing for visibility and even direct machine interaction. Enter NLWeb – Microsoft’s open-source […]
Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams, and individuals worldwide for delivering exceptional results. Today, I’m excited to announce all 18 winners of the 11th annual Search Engine Land Awards. The 2025 Search Engine Land Awards winners Best Use Of AI Technology […]
The conversation around artificial intelligence (AI) has been dominated by “replacement theory” headlines. From front-line service roles to white-collar knowledge work, there’s a growing narrative that human capital is under threat. Economic anxiety has fueled research and debate, but many of the arguments remain narrow in scope. Stanford’s Digital Economy Lab found that since generative […]