Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer minimized the technical aspect of the question and went straight to the heart of the issue, which is really about how much content is indexed. […]
Learn The Signals Shaping Marketing, Efficiency, and AI Planning As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth. What is the most efficient use of this year’s tighter budgets? Priorities are shifting across industries. Understanding how peers are responding can help teams make better strategic decisions. Join […]
For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady. Yet calls and website visits from Google Business Profiles are falling — sometimes fast. This gap is becoming a defining feature of local search today. Rankings are holding. Visibility and performance aren’t. The alligator has […]
Google has launched a core update specifically for Discover, rather than Search more broadly. The February Discover core update began Feb. 5 for English-language users in the U.S., with plans to expand to other countries and languages. Google says the rollout may take up to two weeks. Google has started a Discover […]
Google has released the February 2026 Discover core update, this is a core update specific to how Google surfaces content within Google Discover. Google wrote, “This is a broad update to our systems that surface articles in Discover.” This is first rolling out to English language users in the US, and will expand it to […]
Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the No. 1 spot. There are […]
This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and it pushed me to think past the product announcement and into the habit shift underneath it. AI changing search is a foregone conclusion. The real story is […]
Right now, it’s hard to find a marketing conversation that doesn’t include two letters: AI. SEOs, strategists, and marketing leaders everywhere are asking the same question in different ways: How do we use AI to cut manpower, streamline work, move faster, and boost efficiency? Much of that thinking makes sense. If you run a business, […]
Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess whether a site’s internal linking is diluting topical authority rather than strengthening it?” What Is Topical Authority In essence, topical authority is the concept of […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]