Google’s AI results are changing everything about how local businesses get discovered—and reviews are now at the center of it all. They shape visibility, build trust, and, when leveraged effectively, drive conversions. In this live webinar, GatherUp VP of Marketing Mél Attia and renowned Local SEO expert Miriam Ellis will share never-before-seen research findings on […]
Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have often felt like they were working with one hand tied behind their backs. Measurement was limited, signals were weaker, and getting campaigns to scale often required more guesswork than strategy. Google Ads Liaison, Ginny Marvin, […]
Google says the new Trends API is opening to a “quite small” set of testers at first, with access expanding over time. The company formally announced the alpha at Search Central Live APAC. On Bluesky, Google Search Advocate John Mueller tried to set expectations for SEO professionals, writing: “The initial pilot is going to be […]
TikTok is capping hashtags at five per post, a shift some users have recently noticed through in-app notifications. Details. TikTok hasn’t formally announced the update. A Reddit user said a TikTok notification explained the change is aimed at: Reducing hashtag clutter, Discouraging spammy usage, Improving discovery relevance. TikTok is the latest social platform to sideline […]
A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines that he decided to create a better one. Two months later, he has a demo search engine up and running. Here is how he did it, and four important insights about what he feels are […]
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help. LinkedIn will notify you when posts generate profile views and new followers. Notifications arrive at intervals to track immediate impact and sustained reach. This allows you to monitor which posts drive follower growth. #LinkedIn #Alerts #Posts […]
Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end of this year. Details: What’s changing. Manual language targeting in Search campaigns will disappear; AI handles it automatically. What’s not changing. Non-Search campaigns (e.g., Display, YouTube) keep their existing language targeting settings. Why we care. […]
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. Merchant API is now generally available. It’s now the the primary programmatic interface for Merchant Center. Google will keep the Content API for Shopping accessible until next year. #Google #Merchant […]
A peer-reviewed PNAS study finds that large language models tend to prefer content written by other LLMs when asked to choose between comparable options. The authors say this pattern could give AI-assisted content an advantage as more product discovery and recommendations flow through AI systems. About The Study What the researchers tested A team led […]
The first time I saw the “Duplicate without user-selected canonical” error in Google Search Console, I gulped. “Oh, no. Please, not this.” Then I saw it again – and again. I heard rumors of other SEO professionals experiencing the same error. I hope it was just another bug in Google Search Console. “It can’t be. […]