If you lead a marketing team, chances are you’ve had this conversation: “How are the campaigns doing?” “Well, our ROAS is 4:1.” The room breathes a collective sigh of relief. The good news: the marketing budget is justified (for the time being). But here’s the problem: that number might not actually tell you anything useful. […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
I’ve spent 30 years navigating the turbulent waters of what was once called “internet marketing” and is now called “digital marketing.” Based on my experience, the past year has been nothing short of a perfect storm for chief marketing officers (CMOs). As the Director of Corporate Communications for Ziff-Davis, I helped to launch Yahoo! Europe […]
LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly to a LinkedIn Event Page. Why we care. Trust is currency in B2B marketing – and people trust people more than brands. LinkedIn’s 2025 B2B Marketing Benchmark Report found: 94% of marketers say trust is the key to B2B […]
OpenAI updated GPT-5 to make it warmer and more familiar (in the sense of being friendlier) while taking care that the model didn’t become sycophantic, a problem discovered with GPT-4o. A Warm and Friendly Update to GPT-5 GPT-5 was apparently perceived as too formal, distant, and detached. This update addresses that issue so that interactions […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform requires strategy and content planning. A content plan is an essential blueprint to help you keep your posts aligned with your strategy and your overall marketing goals. Posting without a plan can just be a […]
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue with them. For brands, poor product discovery isn’t just a UX hiccup—it’s a conversion killer. Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth […]
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI chatbot Grok — a move aimed at boosting the platform’s ad revenue after a year of turbulence. Why we care. This is an opportunity for brands to embed their solutions directly into answers when users ask for help, offering […]
The definition of “search” is changing in real time – and so is SEO. Monday at 2:30 p.m. ET, Search Engine Land goes live with an exclusive discussion on what it all means and what you need to do to keep up. Why it matters: Generative AI is shaking the foundations of how people find […]