Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are CPCs inflating? Surprisingly, there’s no simple answer. To get closer to the truth, we’ll explore three reliable data sources – and explain why this […]
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is not enough. This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in […]
One of the scariest things that can occur with a WordPress user is that you install a plugin, and upon activation, you get a white screen of death. This screen, where your beautifully crafted website once lived, is now plain white or produces a line or two of unformatted text. A plugin conflict is when […]
Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI, new technologies are having an impact on how we approach and measure performance and success, causing a major change in customer behavior. From Click-Based Metrics […]
This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant in an AI-driven SERP? What kinds of queries trigger Google’s AI Overviews? How can you structure content so that AI pulls your site into the […]
Microsoft’s Monetize platform just received one of its biggest updates to date, and this one is all about working smarter, not harder. Launched April 14, the new Monetize experience introduces AI-powered tools, a revamped homepage, and much-needed platform enhancements that give both publishers and advertisers more visibility and control. This isn’t just a design refresh. […]
A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links. The LinkedIn study by Metricool analyzed nearly 48,000 company pages over three years. The findings give marketers solid data to rethink their LinkedIn strategies. Link […]
You’ve probably been hearing a lot about AI agents lately – whether in your workplace conversations or scrolling through your social feeds (hopefully both). While there’s no shortage of articles discussing their general benefits, there’s surprisingly little coverage on what they mean specifically for SEO – where their impact is not just significant, but amplified. […]
Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details. Google Ads is sending emails with the subject line “Personalised action plan for growth” to business advertisers, according to an X post from Govind Singh Panwar. The email contains: A three-month structured improvement plan delivered […]
Google’s AI Overviews have changed how search works. A TrustRadius report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its respondents said they click on the cited sources to check information. This finding differs from previous reports about declining click rates. AI Overviews Are Affecting […]