As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach high-intent audiences across multiple placements while leveraging Google’s automation to optimize for purchases. New customer acquisition goals in Performance Max […]
Brave Search and Amazon Web Services (AWS) announced the availability of the Brave Search API in the new AI Agents and Tools category of the AWS Marketplace. AI Agents And Tools Category Of AWS Marketplace AWS is entering the AI agent space with a new marketplace that enables entrepreneurs to select from hundreds of AI […]
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Someone asked if showing different content to logged-out users than to logged-in users and to Google via structured data is okay. John’s answer was unequivocal. This is the question that was asked: “Will this markup work for products in a unauthenticated view in where the price is not available to users and they will need […]
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews, does it even exist? That’s the existential riddle facing local businesses and agencies in 2025. With Google’s AI Overviews (AIOs) now reshaping the search experience, […]
Google has rolled out a new comparison feature in Search Console, letting you analyze hourly performance data against two baselines: the previous 24 hours and the same day one week earlier. The feature expands on Search Console’s 24-hour performance view, which launched in December. With this new capability, you can compare short-term trends more easily […]
ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced, I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. It goes beyond publishing to […]
Cloudflare released their 2025 Q2 DDoS Threat Report, which names the top ten sources of DDoS attacks and cites businesses targeting competitors as the largest source of DDoS attacks, according to surveyed respondents who had identified their attackers. Survey: Who Attacked You? Cloudflare surveyed customers about DDoS attacks, and 29% claimed to have identified the […]
Google Search Console has two new comparison views within the performance reports. The two views were added earlier this morning and they give you new way see and compare your performance data compared to the previous week or previous time period. What was added. Google added these two new options: Compare last 24 hours to […]
Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers a quick way to compare feed-based vs. asset-based metrics in one place. How it works. Users can click a small caret icon next to the summary row to expand and reveal the breakdown. The feature seems […]