Category Archives: Social Signals

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Why Your Content Is No Longer Good Or Helpful

Why Your Content Is No Longer Good Or Helpful

This week’s Ask An SEO question is from someone who would like to know why their content is no longer “good” or “helpful.” The person is curious why they no longer rank for “their keywords” when other pages don’t have original photos or content that proves they have real experience. The person would like to […]

Six predictions about AI and marketing that may surprise you

Six predictions about AI and marketing that may surprise you

Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is […]

AI Marketing Strategy: Practical Applications for Any Business : Social Media Examiner

AI Marketing Strategy: Practical Applications for Any Business : Social Media Examiner

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

Google Says AI Won’t Replace The Need For SEO

Google Says AI Won’t Replace The Need For SEO

Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem and AI chatbots as they exist today. Context Of Discussion The context of the discussion was about SEO basics that a business needs to know. […]

Meta Follows YouTube In Crackdown On Unoriginal Content

Meta Follows YouTube In Crackdown On Unoriginal Content

Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major platform policy update in days following YouTube’s similar announcement about mass-produced and repetitive content. Meta revealed it has removed approximately 10 million profiles impersonating large content creators, and taken action against 500,000 accounts involved in […]

Want to present at SMX Next? Now’s the time to submit a pitch!

Want to present at SMX Next? Now’s the time to submit a pitch!

SMX Next returns online Nov. 18-19, focusing on the changing search landscape and how to prepare for what’s to come in 2026. Search marketing is changing faster than ever right now. On the SEO side, ranking is being replaced by citations. Organic traffic is being replaced by impressions. Your brand must build love, reputation, and […]

Google’s New Graph Foundation Model Catches Spam Up To 40x Better

Google’s New Graph Foundation Model Catches Spam Up To 40x Better

Google published details of a new kind of AI based on graphs called a Graph Foundation Model (GFM) that generalizes to previously unseen graphs and delivers a three to forty times boost in precision over previous methods, with successful testing in scaled applications such as spam detection in ads. The announcement of this new technology […]

Google Performance Max campaigns get new brand asset rules

Google Performance Max campaigns get new brand asset rules

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like logos and business names were stored in Asset Groups. Now, for campaigns with brand guidelines enabled, these assets are stored at the campaign […]

Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds

Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds

A new report from Adobe states that 77% of Americans who use ChatGPT treat it as a search engine. Among those surveyed, nearly one in four prefer ChatGPT over Google for discovery, indicating a potential shift in user behavior. Adobe surveyed 800 consumers and 200 marketers or small business owners in the U.S. All participants […]

How to keep your SEO skills sharp in an AI-first world

How to keep your SEO skills sharp in an AI-first world

Discovery looks different now. AI is influencing how people find answers, products, and brands – and that shift impacts SEO. To keep your skills relevant in an increasingly AI-driven world, you need to blend traditional SEO expertise with AI-centered competencies. The overlap between SEO and GEO skills SEOs are taking on more GEO responsibilities, thanks […]