We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and volatile SEO world. It’s easy to forget that two big lawsuits are deciding potential remedies against Google soon, which could affect organic traffic and the search landscape. I know most of you don’t spend your […]
If you try to add a new business to Google Business Profiles today, you may run into difficulties. When you get to the screen where you add your phone number and website address, Google won’t let you proceed to the next step. It is unclear if there is an issue with phone numbers in general, […]
This week’s Ask an SEO question comes from Mike in Toronto who enquires: “For a small business that wants to sell products online, would you advise me to set up my own ecommerce website, or should I use a marketplace like Amazon instead? This is undoubtedly one of the most common dilemmas for small business […]
Struggling to keep up with content creation? Want to create more content in less time while maintaining consistency? In this article, you’ll discover a practical strategy anyone can implement to create authentic content at scale with AI. Audra’s Background: Why Her Approach Matters With more than two decades of experience running a marketing agency since […]
Google is now rolling out access to AI Mode to its second batch of users. Google first allowed Google One AI Premium subscribers access to AI mode, when it first launched on March 5th. If you opted into AI Mode and are based in the United States, you may now have access. How to access […]
Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with Google Ads and thus may impact some current and historical data reported in Merchant Center. What is changing. Google wrote in this email, […]
LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom profile buttoms. This functionality enables users to schedule meetings directly through profiles. This feature is available to premium users. #LinkedIn #Integrates #Calendly #Scheduling #Profile #Buttons
The way people search for information is changing, and Gen Z is leading the shift. Instead of turning to Google, they’re searching on TikTok, Instagram, YouTube, Reddit, and Discord for everything from product recommendations to restaurant reviews and how-to guides. This isn’t just a trend – it’s a fundamental shift in digital discovery. Google usage […]
IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet to integrate AI into their campaigns fully. Here’s a look at the study, which examines the current use of AI in advertising, the challenges of adoption, and the opportunities for success. Current State of AI […]
SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique situation and goals of the business looking to use SEO. This loose definition leads to some common and […]