Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Details. 100% attribution to last Demand Gen touchpoint. Available at campaign and ad group levels. Specifically designed for platform-to-platform comparisons. Why we care. Advertisers can now directly compare Demand Gen campaign performance with […]
Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps, Lens, and Gemini functionality. New AI Search and Planning Features Google announced five major updates to its travel planning ecosystem. Expanded AI Overviews Google has […]
Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March 13 and has created notable shifts in search visibility across various sectors and website types. Widespread Impact Observed Data collected during the update’s rollout period […]
The first core update of the 2025 year, the March 2025 core update, is now done rolling out and complete. It started on March 13, 2025 and completed about 14 days later on March 27, 2025. This update was a typical core update where Google updates its core ranking system to make search results more relevant […]
Ad scheduling is a fundamental setting in Google Ads and Microsoft Ads, but when managing campaigns across multiple time zones, it becomes more complex. Standard scheduling tactics may not cut it if you’re advertising internationally or running campaigns across regions with different peak engagement times. Poorly timed ads can lead to wasted budget, lower conversion […]
Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? In this article, you’ll discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer relationships and making content stand out. Why Story is Critical in […]
This year’s selection of podcasts reflects a growing sophistication and expertise in the industry, a reaction to the intensity of pressure from AI and the erosion of organic search. The following SEO podcasts have been chosen for their grasp of what’s happening right now, publishing frequency, and willingness to embrace a more expansive perspective on […]
An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss, you need a solid redirect strategy. With the right approach, you can migrate an enterprise website without losing traffic or search rankings. If you stay […]
Website operators across the web are reporting increased activity from AI web crawlers. This surge raises concerns about site performance, analytics, and server resources. These bots consume significant bandwidth to collect data for large language models, which could impact performance metrics relevant to search rankings. Here’s what you need to know. How AI Crawlers May […]
YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility. YouTube will begin counting Shorts views without minimum watch time starting March 31. Earnings and YPP eligibility remain tied to the old way of counting views Both total views and “engaged views” will be available in YouTube […]