Google AI Overviews are now available in several new European regions today, after Google began testing them earlier this month. As a reminder, Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries last year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Then last October AI […]
Over the last few years, AI has upended many aspects of our world, including search. The rise of generative AI threw many of us for a loop. If you’re one of them, still scrambling to make sense of this new normal, you might be wondering: what matters most in SEO now? The answer may surprise […]
Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the four Smart Bidding strategies in Google Ads. We’re going to cover: What is Maximize Conversion Value […]
Has your organic traffic looked like this over the past couple of years? I’ve evaluated a handful of global websites negatively impacted by core updates related to page experience, helpful content, and spam. This specific site is a large enterprise global site with multiple subdomains and millions of orphaned pages without proper URL structure. If […]
The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites. A study from SparkTaro found that zero-click searches accounted for nearly 60% of Google searches ending without a click in 2024. This trend will continue […]
Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the most impact. When these pieces come together, you gain the clarity to track progress, scale […]
Agencies are navigating a marketing world powered by AI, evolving platforms, and consumer expectations that change overnight. The pace is dizzying, but it’s also full of opportunity. When we asked marketing agencies what new trends they anticipate for the year ahead, their insights revealed a shared focus on leveraging AI to scale operations, diversifying content […]
Google says it values the open web, and a current Googler confirmed in a private conversation at the recent Search Central Live in New York that the company, including CEO Sundar Pichai, cares about the web ecosystem. But that message is contradicted by an ex-Googler, who said Google internally regards sending traffic to publishers as […]
OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images. This integration is said to enable more contextually relevant and accurate visual outputs. OpenAI’s announcement reads: “GPT‑4o image generation excels at accurately rendering text, precisely following […]
AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search gains traction, is that ranking priority shifting or staying the same? We’re in an era of uncertainty we haven’t seen since the early days of […]